Marketing CPG Weekly Editions for April 2019
- Marketing CPG Weekly - Tuesday, April 30, 2019
- The Tao of Unilever, Part 1
- Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV Spots
- Marketers To Average $18M On Digital Video This Year
- Study: Consumers Plan To Up Their Spending For Mother's Day
- Retailers Can Double As Media, Data Providers
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
- Why Brands Still Face Challenges Bringing Programmatic In-House
- Heineken Taps 'Office' Stars For New Campaign
- Evolving The Cross-Channel Strategy
- Cross-Channel Digital Attribution Is The Way Of The Future
- Study Your Competitors To Improve Your Email Marketing
- Accolade Wines Shakes Up Its Email, Now Sends Dynamic Content
- Sun-Maid Is Getting Millennials To Eat Raisins
- What Legacy Retailers Can Learn From D2C's Move To Stores
- Marketing CPG Weekly - Tuesday, April 23, 2019
- Marketing Key In Kraft Heinz CEO Switch, Other CPG Giants' Strong Q1
- Michelob Ultra Pure Gold Offers Nature-Themed Ad Blocker
- Grey Goose Seeks 'Relatability' While Taking On 'Dumbed Down' Vodka
- Capri Sun Campaign Encourages Kids to Be Independent
- How To Crack The Youth Market: Lessons From Razor Brands
- MAC Celebrates Cause Marketing With RuPaul Throwback
- ABM's Essential Step: Building Ideal Customer Profile
- Millennials Aren't The Problem, They're The Answer
- The Dichotomy Of Consumer Shopping: Online Vs. In-Store
- How Marketers Can Profit From Streaming Video Boom
- In Marketing, B2B Vs. B2C Doesn't Matter -- This Does
- The Growing Reach Of Femtech
- Marketing CPG Weekly - Tuesday, April 16, 2019
- CPGs Find Powerful Partners As Retailer Ad Platforms Vie With Amazon
- Campbell Reportedly Near Distress Sale Of Bolthouse Farms To Ex-CEO
- P&G's Pritchard Calls For 'New Media Supply Chain,' Would Support Privacy Regulation
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
- Modelo Taps Melissa Stockwell To Launch Veterans' Initiative
- Is Diversity A Bane Or Boom For The Yogurt Culture?
- Pure Leaf Ties Launch Promo To Royal Baby Birth
- Return Beyond Reach: Solving The Marketing ROI Riddle
- Can Marketers Measure Influence Of Influencers?
- Thinking Of Going In-House? Think Again
- 5 Ways Marketers Can Thrive In Highly Regulated Industries
- Marketing Today: Cornucopia Of Discussions At Adobe Summit
- Brand Manners: How To Grow Up To Be A Good Brand
- Marketing CPG Weekly - Tuesday, April 9, 2019
- PepsiCo, Mars Among CPGs Driving An Insights Revolution
- Bud Light Revives Knight In New 'Game Of Thrones' Tie-In Spot
- Oreo Recreates 'Game Of Thrones' Opening Using Cookies
- Serena Williams Pitches New Pampers Diaper For 'Wild Child' Babies
- Think Before You (Market Your) Drink To Multicultural Consumers
- With Bloomie's Partnership, Windex Joins Plastic Backlash
- 3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
- Corona Premier Aligns With U.S. Open
- Trolli Campaign Celebrates Weirdness, Marks Largest Media Buy To Date
- Footballers Messi, Jesus 'Make Them Sweat' For Gatorade
- Why Ecommerce Remains Crucial In Driving Growth
- CMOs Should Help Creatives Get Comfortable With Data
- 4 Tips For A Winning Branded Podcast
- Marketing CPG Weekly - Tuesday, April 2, 2019
- CPG M&A Drivers Shift From Scale To Consumer-Experience Capabilities
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
- GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
- With Project #ShowUs, Dove And Getty Put Stock In Better Beauty Ads
- Uncle Ben's Channels Gershwin In New TV Creative
- Michelob Ultra, Hardee's, Auntie Anne's, Kimpton Have April Fools Fun
- Peeps, Dunkin' Join For Spring Promotion
- April Fools 'Marketing Pranks' Query Shows 2014, 2015 Were Peak Years
- Lasting Brand Awareness A Matter Of F.A.C.T.
- Competitor Adjacencies: Brand Safety's Unexpected Foe
- Social Media's Where It's @: Picking Right Platforms For Your Brand
- Attention, Please: Attention To Advertising Hot Topic Today
