Marketing CPG Weekly Editions for June 2023
Marketing CPG Weekly - Friday, June 30, 2023
Keebler Steps Out of the Dark With 'Magic Is Here'
In A First, Lysol Debuts An Air Sanitizer
Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Cacique: Mexican Food Now Outsells Italian
Crayola, Lysol, Dove Top Brands For Gen X
Brand Messaging On Sustainability Has Biggest Effect On Younger Consumers
Shipley Do-Nuts' CMO Takes Us To Her Happy Place
How Moms Intend To Shop This Holiday Season To Become Bed Bath & Beyond
New Weight Loss Drugs Take Over For Ozempic
Marketing CPG Weekly - Friday, June 23, 2023
Bev Marketers Innovate To Quench Summer Thirst Trends
Freshpet Says It's Found A Better Way To Use TikTok
Grey Goose Tackles Martini-Making Intimidation With Ready-To-Drink
Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Dove, WPP Win Media Grand Prix For Opposing TikTok 'Beauty' Filter
McKinsey Analyzes Economic Impact Of Generative AI
Sports TV Bundle Could Be Coming, Alongside One For General Entertainment: Analyst
Macy's, General Motors, PepsiCo Carry On With Pride Events
Skin Care Brands Are Popular On Instagram
Marketing CPG Weekly - Friday, June 16, 2023
Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
New Gatorade Brand Exec Tees Up Nostalgic Blast
Condiment Crazy? Heinz Rallies Consumer Involvement
PepsiCo Takes Grand Prize For Best Media Plan At ANA In-House Awards
Emergen-C Taps Nostalgia With Pop-Rock Vibes, Celeb Endorsement
For Petco, Snoop Dogg Resurrects OG Doberman
Idris Elba Latest Star To Found Agency
Lady Gaga Pitches Pfizer's Migraine Meds
Target Employees Recount Harassment Inspired By Pride Month Merchandise
Marketing CPG Weekly - Friday, June 9, 2023
Flamin' Hot Cheetos Follows Air Jordan Into Movieland
Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Splenda Introduces Peel & Pour Drink Mix
The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Ogilvy Names Matos Global ECD For SC Johnson Brands
Marketing CPG Weekly - Friday, June 2, 2023
Ugh, There's People Vomiting -- And It's An Ad?
Big-Spending Kraft Launches 'It Has To Be Heinz'
Molson Coors Agrees To $9.5M Settlement Over Vizzy Hard Seltzer Vitamin C Claim
Dramamine Launches 'Drama'-tic Sweepstakes, Plans First Year-Round Campaign
Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Galileo Salame Caters To Americans Bored With Lunch Choices
With Brand Refresh, Light + Fit Yogurt Wants Women To Be Fiercely Indulgent
Ulta Gains On Increased Marketing Spending
Julia Garner, Ashley Simone Hoodwink George Clooney In New Nespresso Campaign
Red Baron Pizza Effort Plays Off Netflix Password-Sharing Ban