Marketing Daily Editions for April 2015
Marketing Daily - Thursday, April 16, 2015
Etsy Makes A Ticker Name For Itself; Valued At $1.8 Billion
Why Nike Is - Finally - Wooing Weak Women
EGO Power+ Promises Mower, Blower Revolution
Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Consumers More Fickle In Alcohol Choices
Liberty Mutual Signs On With U.S. Soccer
Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
Marketing Daily - Wednesday, April 15, 2015
Troy-Bilt Touts New Flex System With Targeted TV And Digital
Avon Stock Lifts Off On Report It May Jettison North American Biz
Avis Campaign Features Entrepreneurial Success Stories
With New Line, The North Face Heads To The Gym
Why Brands Need To Shake Gen Y Obsession
Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Subway In Promo Partnership With New 'Avengers' Flick
Wearables May Be Next Consumer Communications Channel
FDA Tells Kind Bars To Ditch The 'Healthy' Claim
Artist Sues Apple For Using What He Says Is Copycat Art
Southwest Airlines Will Actually Widen Seats
Big Tobacco Sues FDA Over New Packaging Rules
Art Cars Inspire Car Art
EU Confronts Google On Shopping Search
Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
Marketing Daily - Tuesday, April 14, 2015
Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
VW's Faltering U.S. Strategy Drives Tussle At The Top
Sprint Teaches Consumers About 'Six'
Sheba Launches Effort To Support 'Perfect Portions' Entrees
Coke Expanding 'Share A Coke' For Summer 2015
Adapt Or Die: 'Game Of Thrones,' Week 1
Marketing Daily - Monday, April 13, 2015
Q&A: Jeremy Tucker Wants To Keep Nissan Living Large
Sprint Leaps Into Home Delivery And Digits-On Smartphone Tutorials
Hancock Introduces Life Insurance That Rewards Healthy Living
Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Unlimited Data Is Irresistible Temptation
Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Snuggle Launches Campaign For Fresh Spring Flowers
Petco Videos Raise Awareness For Pet Adoption
Who Doesn't Remember His First Time?
Marketing Daily - Friday, April 10, 2015
LinkedIn Graphs Its Future With $1.5 Billion Acquisition Of Lynda.com
Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
Spending Up, But Marketers Still Have Big Digital Blind Spots
Subaru, Honda, Porsche Big Winners In KBB 'Brand Image' Awards
TRX Wants People To Get 'Better'
Millennials Embrace Food/Beer/Wine Festivals
Re-Brand? Indiana Will Have To Un-Brand
What Marketers Can Learn From John Oliver
Marketing Daily - Thursday, April 9, 2015
Ikea Goes Gronsaksbullar With Its Meatballs
Tiffany Flexes New York Muscle, Taking On Whitney Biennial
Ford's Odell Talks Global Performance And How Focus RS Will Help
Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Samsung Helps Turner 'Meet The Smiths'
All Detergent Partners With Peanuts
PGA Tour Launches Reward Program Offering Points For Digital Engagement
An Impression Is Anything But ...
Marketing Daily - Wednesday, April 8, 2015
2016 Kia Sorento Is Getaway Vehicle In Content Campaign On Yahoo
Stan Freberg, Poker Of Hysterical Holes In The Hard Sell, Dies At 88
Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Budweiser Sets Out To Find 'King Of Burgers'
McDonald's, Coke, Bud Among Q1's Top Ace Ads
Lexus Attitude And Edge Drawing Younger Buyers
High-Energy Ads May Work Against You
The Dark Side Of E-Commerce
Marketing Daily - Tuesday, April 7, 2015
Samsung Likes The Direction Its Numbers Are Taking
Human Food Companies Muscle In On Pet Food Market
As Gen Y Gets Less Green, Patagonia Re-Revs Its 'Buy Less' Message
Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
Pay-TV Providers Need To Embrace OTT Technology
African American Women Confident, Optimistic, But Have To Play A Role
Consumer Psychology Isn't Always Complicated
Marketing Daily - Monday, April 6, 2015
'Fast And Furious 7' Zooms To April Box Office Record
Buick Looks For White Space In The Market, Finds It With Encore
Target Creates Palm Beach Party App For Pulitzer Collection
Gatorade's #BeLikeMike Revival Campaign at 21.5M Views And Counting
FirstBank Targets Male First Home Purchasers
Newport Beach Film Festival Launches Promo Campaign Via RPA
It's All Geek To Me
Marketing Daily - Friday, April 3, 2015
Chevrolet Is Stirring It Up With New Malibu
Mattel Chooses Its Leaders As Everybody's Talking About Talking Barbie
Lennox Enlists Street Artists For Campaign
Is The Amazon Dash Button Clever? Or Ugly?
Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Don't Let Customer Service Be An After-Thought
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
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