Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into … Read the whole story
At a time when Madison Avenue seems to think all-things-digital, advertising awards curator The Gunn Report has assembled a visually powerful reminder that print … Read the whole story
The fourth and final season of "The Killing" may turn out to be the best original production yet from industry agitator Netflix. If nothing … Read the whole story
Celebrity weekly publisher Bauer Media U.S. has created a new division focused on its digital assets as well as the media consumption habits of … Read the whole story
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Group, said to Beet.TV in an interview that agencies could build more private … Read the whole story
In the newly created position, Barlow will lead financial oversight, acquisitions, corporate partnerships, and operational efficiencies across the company. He will also contribute to … Read the whole story
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according … Read the whole story
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
Google on Tuesday said it has acquired video and special-effects startup Zync Render to build on its video production and cloud-computing services. The acquisition … Read the whole story
Snapchat is said to be rounding up more capital at a valuation of $10 billion, but Alibaba Group Holding appears to be out of … Read the whole story
Hulu says in new court papers that it's entitled to prevail in a lawsuit accusing the company of violating a federal privacy law by … Read the whole story