I had to send a note out to people saying, "Do not disqualify them if they say they broke the internet." But we don't believe it. Read the full story by Joe Mandese

At a time when big marketers are seriously considering the role of Chief Metaverse Officers, Publicis tapped the most Web3 native to serve as one: a computer-generated avatar named Leon. Read the full story by Joe Mandese

The ad ends with a shot of an angry goat just to differentiate Mint further from the competition. Read the full story by Todd Wasserman

That's according to agency research firm COMvergence, which studied the billings of 28 holding company and independent media agencies representing an estimated 63% share of total U.S. billings. Read the full story by Steve McClellan

"One of the things we thought was really important to call out was the blurriness of media and how everything is evolving in a way that makes the individual line … Read the full story by Joe Mandese

Six months after the Big 3 ad forecasters concurred that this would be a year of growth likened to a "once in a lifetime planetary realignment," Magna joined GroupM and … Read the full story by Joe Mandese

The announcement says GroupM and a coalition of big media suppliers are working with "standards-setting bodies" to create a framework, including the IAB Tech Lab, which will release a SDK … Read the full story by Joe Mandese

With the appointment Nationwide is consolidating most of its ad duties with WPP which has created a new dedicated unit to service the insurance company's account called Team Nationwide. Read the full story by Steve McClellan

The restaurant chain won for its "Fancy Like" Applebee's campaign from Grey New York. Contributing agencies included Initiative Media, Current Global, Townhouse, and Barkley. Read the full story by Richard Whitman

The new "Total Cookie Protection" tool aims to prevent ad-tech companies from creating profiles of users based on data collected across sites. Read the full story by Wendy Davis

Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: "We are not going to talk about the market," but added: "We are active; we are negotiating; we are … Read the full story by Wayne Friedman

Despite scatter market weakness, NBCU has nearly completed its upfront deals, with total volume near that of a year ago, says CEO Jeff Shell. "High single digits [percentage increase] was … Read the full story by Wayne Friedman

NBCU says 40% of its upfront TV ad deals are using measures outside traditional age and gender guarantees -- from measurement platforms including AdSmart, NBCU's advanced ad unit; advanced ad … Read the full story by Wayne Friedman

Siding against Google, a federal judge ruled that a group of account holders can proceed with a host of privacy related claims stemming from the company's real-time bidding system. Read the full story by Wendy Davis

Panera wants to move into cities. With a smaller footprint and fewer employees, it hopes its new format will be an urban winner. Read the full story by Sarah Mahoney

Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hike this week. Global Equities Research Managing Director of Equity Research Trip Chowdhry believes advertisers will consolidate the amount … Read the full story by Laurie Sullivan

"No one has cracked the code around video shoppability," says Walmart CMO William White. Read the full story by Wayne Friedman

May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomeranged 53.6% over May 2020 and the depths of the recession. Read the full story by Joe Mandese