OMMA Today Editions for June 2016
- OMMA Today - Wednesday, June 15, 2016
- Taykey Folds Programmatic Solution Into Trend Advertising Product
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
- 61% Would Allow In-Store Mobile Tracking For Discounts, Coupons; 30% Say Never
- The $3 Billion Email Scam
- Democrats Start Early With Anti-Trump Ads Targeting Women, Hispanics
- xAd Launches Location Intelligence Platform
- More Young People Get News From Social Than TV
- 3M Replaces Google As Top Workplace, Shows Advertisers Another Side Of Brand Loyalty
- StyleCaster Focuses On Beauty, Taps Caruso As Beauty Director
- OMMA Today - Tuesday, June 14, 2016
- AccentHealth Acquires PageScience, Expands Programmatic Footprint
- Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready
- Android Users Can Communicate On Facebook Messenger Via SMS
- Mobile Payments Slow, But Tech Changing Retail Experience
- Security Concerns Mount Over LinkedIn Acquisition
- LinkedIn Sold, Is Twitter Next?
- Facebook Makes Mobile Pitch To Brick-And-Mortar Businesses
- Buy Programmatic, Because You Can Make More
- OMMA Today - Monday, June 13, 2016
- Microsoft To Acquire LinkedIn For $26.2 Billion, Extends Cloud Network
- Axel Springer Continues U.S. Roll-Up, Acquires eMarketer For $250 Mil
- Women Are Key To ISIS Social Media Success
- Apple Opens Siri To Third-Party Developers
- Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
- Snapchat Sees Dollar Signs In New 'Partners' Program
- Facebook Adds Video To Comments
- Gawk At This
- What Marketers Need To Know About Header Bidding
- OMMA Today - Friday, June 10, 2016
- Gawker Files For Bankruptcy, Will Be Auctioned
- Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
- Twitter Continues to Die As Agencies Shift Money To Instagram
- Clinton's Success Tied To Email
- FCC Rejects Senator's Request To Extend Timeline For Privacy Rules
- Why Google Won't Bid On Yahoo's Search Patents
- Rebates? Really? Oh, Damn Those Other Guys...!!!
- A World Of Walled Gardens: The Demise of Facebook Exchange
- OMMA Today - Thursday, June 9, 2016
- Yahoo Reportedly Receives Multiple Bids Above $5 Billion
- Chinese Firm To Acquire Smaato For $148 Million
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
- Facebook Taps Van Veen To Head Creative Strategy, Pushes Video Content
- IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
- Real-Time Optimization: Major Disrupter In Advertising World
- 'Atlantic,' Allstate Team For Social Renewal Project
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
- Vadio Hires New Sales, Monetization Execs
- OMMA Today - Wednesday, June 8, 2016
- Developers Get Lion's Share Of Apple App Revenue
- Senate Delays Email Privacy Bill, Tech Industry Fights Back
- Time Inc. Teams Wochit To Create More Video Content
- Verizon Says Its Network 'Is Better Than Yours'
- Google Supplants Apple As Most Valuable Global Brand
- Broadband Providers Step Up Criticism Of Privacy Proposal
- Helpshift Raises $23M Earmarked For Marketing, Sales Expansion
- W Hotels Partners With Artist For Snapchat Campaign
- Social Media App Use Is... Declining?
- Wyndham Transforms Image Across 16 Brands
- The Death Of A Thousand Cuts
- OMMA Today - Tuesday, June 7, 2016
- Is Google Speaking In A Pitch Marketers Don't Hear?
- MRC Grants Sizmek Accreditation for Video Viewability
- Email Marketing Success Driven By Data
- Hearst Newspapers Digital Adds Senior Execs, Plans To Evolve Web, Mobile Properties
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
- Organic Search Traffic Disappears
- CafeMedia Launches Digital Studio To Target Millennials, Latinas
- Why An Algorithm Does Not Mean The Death Of Instagram
- Bing To Support Expanded Text Ads
- OMMA Today - Monday, June 6, 2016
- 'BuzzFeed' Dumps Trump Ads
- Microsoft Bing Provides Detailed Warnings On Phishing Sites, Malware
- Conde Nast, Gucci Partner For Film Series
- Innovation Tells The Story For Mazda CX-9 Through Online Content
- Supreme Court Rejects Google's Appeal In AdWords Battle
- Why Facebook Just Put Notify On Notice
- The Muted Power Of Streaming Ads, And Other Woes
- Nest CEO, Father Of Apple iPod, Steps Down. What About Alphabet Division's Future?
- Teads Launches Programmatic Outstream Video Ad Accreditation Program
- OMMA Today - Friday, June 3, 2016
- Twitter's Pre-Roll Ads Are Now Much Easier To Buy
- Amazon's Alexa, With 1,000 Skills, Now 'Smarter' Than Google Home
- Warner Bros. Starts New Digital Network Unit
- Fixing The Pricing Problem Behind Private Exchanges
- Microsoft Premieres Holographic Emails
- The Karma Of Suing The Press
- Why Facebook Just Put Notify On Notice
- Google Rates Mobile-Friendly Sites Across Devices
- Time Inc. Launches Breakfast-Focused Digital Brand Extra Crispy
- Snapchat Acquires 3D Selfie Company Seene
- MailChimp Delivers Predictive AI To SMBs
- OMMA Today - Thursday, June 2, 2016
- The Weather Company Creates Watson Ads That Interact With Consumers
- Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
- Oracle, Edmunds Make Search, Shopper Data Available For Audience Segments
- Snapchat Gains Daily Users, Valuation Upped To $17B
- Social Bluebook Lets You Price Influencers
- Instagram Collects Data On Posts Brands Can Turn Into Advertisements
- Traditional Ads Flat, Local Digital Forecast To Hit $71B In 5 Years
- The Birth Of The Salesforce Commerce Cloud: Demandware Acquired For $2.8B
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
