"Upbeat, feel-good music, vibrant summer visuals tapped into the 'thirsty' emotion" for top-performing Starbucks ad, per iSpot.

Delivery continues to lead sales, generating 73% more transactions than in-store counter checks and kiosks.

Refresh decision "was driven by a consumer insight that people love our food, but they often don't consider us for their next meal," said Jill Adams.

New study also forecasts that the U.S.QSR, fast-casual market will reach $345.6B by 2033.

Study stats: 33% actually switched their favorite restaurants due to loyalty programs; 61% of kiosk users want even more kiosks in restaurants.

Savelli: Breakfast presents "a marketing conundrum: We have the price value, but we don't get all the credit for it!"

Chili's vice president of marketing, Jesse Johnson, discusses the campaign in depth.

"Upbeat, feel-good music, vibrant summer visuals tapped into the 'thirsty' emotion" for top-performing Starbucks ad, per iSpot.

More than 90% of respondents said they'd order a greater variety of items "if the food maintained on-premises quality during delivery,"