The Harris On Demand survey on behalf of Xenial of fast casual and QSR diners took a deeper look specifically at LTOs such as Starbuck's Pumpkin Spice Latte, McDonald's Shamrock Shake and the Taco Bell MexiMelt.

In Snapchat study, 79% said they "like when mobile delivery apps suggest other items they want added to their order."

As consumers continue to pinch pennies, they're becoming more decisive about where they spend their restaurant dollars.

Chick-fil-A showed the "strongest consumer ratings across all major metrics, from food quality to value and experience," according to Datassential.

The chicken chain actually beat out all QSRs with a customer satisfaction score of 83, despite experiencing the "slowest growth in 20 years."

For customer experience, Outback Steakhouse came out on top, followed by Red Robin, TGI Fridays, Applebee's and Olive Garden.

A Zappi survey found only 14% of consumers view QSRs as a "budget-friendly" option.

Savelli: Breakfast presents "a marketing conundrum: We have the price value, but we don't get all the credit for it!"