A Technomic study also took a look at what's driving the success of Chili's, which reported 17 consecutive quarters of positive same-store growth.

While overall purchases were up on Black Friday, the average dollar amount loaded onto gift cards actually decreased.

In dollars, the overall sales volume should reach $480 billion, a $14 billion increase compared to 2024.

Surprisingly, almost one fifth (19%) said they expect their holiday spread to include at least one fast-food dish this year.

Comfort foods like classic soups and stews remain in demand, providing emotional connection for consumers.

"Nearly half of brands expect AI to transform their efficiency, yet many are still figuring out where to start," said Paytronix general manager.

Technomic.found half of Black and 48% of Hispanic U.S. consumers say they "visit foodservice more than once a week."

And the Mexican fast-casual chain is "leaning into nontraditional venues such as universities, military bases, airports and casinos."