The Beatles Version of Media Riffs. Drive My Car: Regardless of what you think of the concept, anytime you can even think about filling a cable channel with TV commercials, I’d say you’re on the right track.

Will Bob Dole Host?It may be sacrilege at this point, but I never liked George magazine. My problem was that George wanted to make celebrities out of politicians and make politicians out of celebrities.

That’s Right, Blame Marketing. The Kids Stuffing Their Faces Had Nothing To Do With It: The London Evening Standard says that extra large chocolate bars and mega-sized crisp packets are to blame for Britain's epidemic of child obesity.

The World Through Rosie Colored Glasses: There’s a line in a Don Henley song that goes: “There’s three sides to every story/Yours, mine and the cold, hard truth.” I’m sure that’s applicable in the Rosie magazine closing.

Siddown. Have Some Bragioli: The Sopranos protected their turf Sunday.

Rosebud: Great quote this weekend in the Boston Globe. Jeffrey Chester, executive director of the Center for Digital Democracy said: ''The logical conclusion of what Michael Powell is unleashing will mean ... a handful of mega-Citizen Kanes.'' Chester is exaggerating, but only time will tell how much.

OPRs For the Week of Sept. 9: Usually I run my little file of funny, absurd and offbeat items on Friday. But it was an awfully serious week. Here’s a representative sample of some of the better (albeit serious) comments on the week that contained 9/11.

Moving Forward: “Nothing has been forgotten. That could never be. But things go on, start anew, revert to some mean.” N.R. Kleinfeld wrote that in The New York Times yesterday.

Minimal words from me today. Today is for the people gone since Sept. 11 and more importantly, those who are still here on Sept. 11. When things are dark, I always turn to words from the great philosophers:

Down To Zero: Merrill Lynch. Zenith Optimedia. The Publisher’s Information Bureau. Line ‘em all up, put all their prognostications out on the same day and you still can’t find the right combination of numbers that will indicate any kind of overall ad recovery. Accept it.