Friends Don’t Let Friends Advertise Irresponsibly: Can the advertising industry police itself? I think it can and responsible advertising will be the key to consumer and government acceptance of hard liquor ads on TV. The long-debated appearance of liquor on TV is on.

Wait! That Was A Good Thing: Wednesday morning it looked like Martha Stewart Omnimedia was searching for a new CEO. A brilliant idea, I thought.

Playing Offense: After several Labor Day weekend catch-up conversations with business friends and non-business friends, I am more convinced than ever that there are two personality types when it comes to dealing with an economic downturn. The first is the gopher.

Hootie And The Nofish: I value three pieces of advice in life. One: always finish your antibiotics. Two: never play cards with a man whose first name is a state or city. Three: Never trust a guy named Hootie.

Other People’s Riffs: The Geopolitical Edition What’s The Big Deal? It Worked For Led Zeppelin: The Indian division of Cadbury-Schweppes, a venerable confectionery company, has incensed large swathes of Hindu society by running a newspaper advertisement comparing its Temptations chocolate to the war-torn region of Kashmir. The ad carries the tagline: “I'm good.

To Do List For Tuesday “OK Summer’s Over, Back-To-Work” List: 1) Discuss whether new recast Rolling Stone is a brilliant turn of the corner or a wimpy copy of Maxim/Blender. 2) Discuss research project to find out whether young adults are as shallow as Rolling Stone, MTV and Maxim thinks they are.

Looking Inside: Never thought I’d say (write) this. But I have recently become ambivalent about 9/11 tribute programming.

Salon In Print: Unless they’re going to put models in bikinis on the cover and stock it with six-pack ab tips from the world’s greatest writers, I have a tough time seeing Salon.com in print.

Do You BeLiVo: You should. TiVo is taking shape as a company and that company is revenue smart and advertising positive.

OPRs (Other People's Riffs) That’s Right Folks. A Pop Culture Icon: In the upcoming Comedy Central BattleBots Season 5..0, with the introduction of “pop culture icon” Gary Coleman, the arena will be changed forever. Beginning last week, Coleman worked for Nightmare, the sport's most destructive "bot." In-between battles, Coleman worked aong side the pit crew, and drooled shamelessly over BattleBots' host, Carmen Electra.