Real-Time Daily Editions for 2017
Real-Time Daily - Thursday, April 20, 2017
Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
SITO Mobile Enhances Attribution Solution For Cross-Platform
The Weather Company Partners With LiveRamp To Combine Real-Time Data
Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
Is Programmatic Causing A NewFronts Rethink?
Digital Ads Going Self-Serve?
Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
Google Plans Ad-Blocking Feature In Chrome Browser
Digital Video Is UK's 'Rising Star,' eMarketer Claims
Real-Time Daily - Wednesday, April 19, 2017
Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
Oracle Will Acquire Moat, Ups Targeting Options
WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Kargo Appoints Ed Carey To Lead U.S. Sales Team
Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Where Are The New Linear TV Ad Categories?
Is Fake News Done?
Real-Time Daily - Tuesday, April 18, 2017
How Can Marketers Avoid The Messy Supply Chain?
Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
Amid Uproar, Facebook Promises Faster Response
The Importance Of Context In Reporting Ad Fraud
Sling TV Touts Success After Programmatic Integration
Pandora Launches Brand Campaign, Makes Premium Available To All
BrandTech Helps Put Brands First on Digital Platforms
Real-Time Daily - Monday, April 17, 2017
Programmatic Hasn't Lived Up To Its Promise, Yet
How To Keep Brands Safe In An Online World
The Future Of Ad Blocking
Form Follows Function: The DMA's New Cross-Device RFI
Facebook's Instant Articles Fails To Live Up To Its Promise
Facebook Cracks Down On Fake Profiles
Marketers Need Cohesion In Understanding Customer Journey
Real-Time Daily - Friday, April 14, 2017
Report: AI Interfaces Are Disrupting Traditional Media Channels
What Counts As Programmatic Maturity In 2017?
Ad Tech Product And Partner News: Week Of April 10
Simulmedia Gets Oracle Cloud Data For TV Ad Targeting
Publishers Seek To Create Their Own Marketing Cloud
Simulmedia Licenses Oracle Cloud, Enables Linear TV Ad Deals Based On Purchase Data
Unclear Data Regulation Impacts Advertisers
Real-Time Daily - Thursday, April 13, 2017
Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
NBCU Strikes Deal With Mobile Ad Tech Kargo
SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Programmatic Creative Agency Launches, Bills Itself As 'Bulk Store of Creative'
Traditional TV Still Rules -- Even Among Millennials
Burger King's Whopper Of A Voice-Activated Misfire
Real-Time Daily - Wednesday, April 12, 2017
Nearly 25M Jobs Will Be Lost To Automation By 2027
Virool Addresses Mobile Market With New Vertical Video Exchange
Low-Tech Or No-Tech Ways to Fight Ad Fraud
Snap To Launch Location-Based Ad Product
A Not-so-Funny Thing Happened On The Way To Programmatic Nirvana
Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
Are Ad Blockers Trying To Turn Over A New Leaf?
Real-Time Daily - Tuesday, April 11, 2017
Programmatic Training Is Requirement For All Havas Employees
Digital Out-Of-Home Group Bows Programmatic Standards
Is Programmatic Self-Serve REALLY Self Service?
Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
Pandora Promotes Susan Panico To SVP, Strategic Solutions
Native Advertising And Fake News: Is There An Association?
Facebook Expands On Video Metrics In Page Insights
Is A Quarter Of Snapchat's Users Viewing Ads Enough?
Real-Time Daily - Monday, April 10, 2017
How To Reframe Identity
Serving 360, VR Ads Programmatically
Study: Early Adopters Of Native Ads Saw 20% Decline In Aggregate Budget Share
Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
P&G's Marc Pritchard Buys Lots Of Advertising, And He's Not Happy With Digital
7 Things Omni-Channel Marketers Need To Get Right
Online News Publisher 'Quartz' Becomes Profitable
News Corp Taps Jesse Angelo As Chief Of Digital Advertising Solutions
'SNL' Parodies Pepsi Spot Featuring Kendall Jenner
Real-Time Daily - Friday, April 7, 2017
Google Takes A Step Forward With Marketing Mix Model Program
Adobe Adds Another Brand-Safety Vendor To Its Advertising Cloud
News Corp. Names Jesse Angelo To Lead Progammatic
Next Programmatic Phase Needs Checks, Balances Like Search Advertising
Is YouTube Cancelling Low-Viewed Videos? Almost
TV Group ATSG Issues Guidelines For Ad, Data Targeting
New Digital TV Services Continue To Spend More On TV Advertising
The Face Of Resistance Is A Kardashian? Who Knew?
Company Settles Probe Over Geotargeted Anti-Abortion Ads
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