- Independent Agency Of The Year: Acadia
Agency of the Year, Joe Mandese - Sunday, January 28, 2024
Most of us think of big ideas as lightbulb moments, but t ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
MAD, Fern Siegel - Thursday, January 25, 2024
BBH handled the account in the 1990s, producing "Heat," the brand's fir ...
- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- WPP Expands Telefonica Account Across Latin America
MAD, Steve McClellan - Wednesday, January 24, 2024
The holding company has created an entity called Blue Spark Partnership ...
- Leo Burnett Named QDOBA's Creative AOR
MAD, Fern Siegel - Tuesday, January 23, 2024
The announcement is part of the brand's plans for substantial growth ov ...
- Stagwell's Wolfgang Wins Johnston & Murphy Creative Account
Accounts on the Move, Steve McClellan - Monday, January 22, 2024
Nashville-based Johnston & Murphy has selected Stagwell’s Wolfgang as its new creati ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Sunday, January 21, 2024
The review follows the appointment of the company's new marketing chief, E ...
- Gap Inc. Reviews Its $190 Million U.S. Media Assignment
MAD, Steve McClellan - Wednesday, January 17, 2024
The long-time incumbent is Omnicom's PHD. A source with knowledge of t ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- W+K To Help DoorDash Craft Its Super Bowl Ads This Year
MAD, Steve McClellan - Friday, January 12, 2024
This is the third appearance for the commerce platform, which will showca ...
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The award followed an RFP process. To service the account, Acadia ...
- MGM Resorts Taps Mischief As Creative AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The firms said they will jointly work on briefs for the M ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- Hanson Dodge Named NA Agency Partner For Ruffwear
Accounts on the Move, Steve McClellan - Monday, January 8, 2024
Independent agency Hanson Dodge (HD) has been named North American agency partn ...
- T-Mobile US Names Dentsu Lead Creative Agency
MAD, Steve McClellan - Friday, January 5, 2024
The selection follows a review that began last summer. The company previous ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- Zurilgen, Costa Reteam At Ogilvy For IBM
MAD, Fern Siegel - Monday, December 18, 2023
The pair will drive the client's creative vision as part of EightBa ...
- Sweet Success: Ghirardelli Chocolate Awards MullenLowe West Creative AOR
MAD, Fern Siegel - Friday, December 15, 2023
The agency will launch the brand's first 360 campaign next summer. ...
- Ahmed Named Executive Creative Director, Mother In New York
MAD, Fern Siegel - Thursday, December 14, 2023
Previously, Nedal Ahmed worked at Google Creative Lab on the company's Pix ...
- Jefferson's Bourbon Names Argonaut Creative AOR, Focuses On Brand Differentiation
MAD, Fern Siegel - Wednesday, December 13, 2023
The assignment is the agency's second from the liquor giant. ...
- SAP Wants Businesses 'Ready' For AI
MAD, Fern Siegel - Tuesday, December 12, 2023
Rather than focus on tech wizardry, the 30-second ad follows an AI-animat ...
- Martin Agency, Carat Winners In Papa John's Agency Review
MAD, Steve McClellan - Tuesday, December 12, 2023
The company spent nearly $250 million on measured media in 2022 accordi ...
- St. Luke's Selected As Wickes' Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, December 11, 2023
The business has 230 physical stores across the UK and plans ...
- TDA Boulder Adds 3 New Clients To Roster
Accounts on the Move, Fern Siegel - Friday, December 8, 2023
TDA is the first ad agency for all three companies. ...
- Sweet Win For VML, Named Krispy Kreme's Creative Partner
MAD, Fern Siegel - Thursday, December 7, 2023
The agency will handle creative strategy and visual identity for the bran ...
- VCCP US Expands Creative, Appoints 2 Group CDs
MAD, Fern Siegel - Thursday, December 7, 2023
Zoe Bell and Gianmaria Schonlieb will handle varied accounts, including Nutribullet, Tate ...
- Accenture Song In The UK Will Oversee Plusnet's Social Media
Accounts on the Move, Fern Siegel - Thursday, November 30, 2023
Accenture Song has been Plusnet's lead agency of record since 2010. ...
- Mindshare Named Media AOR For Denny's Corp.
MAD, Fern Siegel - Thursday, November 30, 2023
The 70-year-old fast-food franchise has partnered with the media agency to enga ...