Tag results for "ad buys"
- vMVPDs Are A Bad Media Business To Be In: AnalystvMVPDs don't have much to offer consumers, don't drive big profits a ...
- Big-Box Retailer Ad Spending Spikes Ahead Of HolidaysComparing average weekly spend since November to average weekly spend from April-Octobe ...
- 2021 Ad-Buying Changes Ensure Placement On Safe HavensPeer39 made the technology for ad placement available through controls on demand-si ...
- Cadent Launches Upgraded ATV Platform, Signs EmpowerThe enhanced platform integrates patented identity and graph technology from identity a ...
- Ampersand AND Platform Adds 500+ Polk AudiencesThe Polk audiences are available to clients on both the managed servi ...
- Programmatic Guaranteed Deals Expected To Surge In 2021The deals -- which offer programmatic's speed and targeting, while allowing f ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming VideoFrame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through MagniteThe content capabilities let buyers measure delivery by show, genre and ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV AdvertisingRamping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad SurgeIn a disequilibrium that likely has not existed in the TV ...
- 'Online Video,' 'Conversion Funnel' SoarOnline video took center stage in the past few months as ma ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Mediaocean Automates Local TV Pre-, Post-BuysMediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TVData and analytics company Tatari is starting up an automated next-day metr ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- With Upfront Fallout, Questions About Connected TV, Cancellations RemainThe TV ad upfront market for the 2020-2021 TV season has tak ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Election Night: Cable News Networks See Ad-Unit Price Hikes, 2x Higher Vs. 2016Preliminary pricing for a 30-second ad unit in prime time on C ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues DeclineNBCU has completed its upfront, with "strong volume commitments and higher prici ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For CancellationsFollowing what could be the most uncertain and protracted network upfront ...
- Digital Political Ad Fraud Climbing To $377 Million: StudyThirteen percent of digital political media ad spend could be subject ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement StandardsWhile the vast majority of advertisers have policies "requiring" or "requesting" med ...
