Tag results for "ad buys"
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- SMBs Ready To Restart 2021 Ad Budgets, Study ShowsLocal traditional media may see strong benefits. Several marketers at small and-medi ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel PlatformSpotify plans to expand Locker Room's content and audience well beyond sport ...
- NBCU Seeking Prime-Time Rates For Peacock AdsNBCU has made significant investments in making its streaming service an effecti ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad WorldMedia-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?Media agency execs are fairly sure TV networks will do everything possib ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- NCAA's March Madness Is 'Virtually Sold Out'Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Brands Showing Greater Interest In Relationship MarketingMarketers have long placed an outsized emphasis on acquiring new customers throu ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Google Builds Integration For Programmatic Publisher IdentifiersThe publisher provided identifier (PPID) in Google Ad Manager has only be ...
- COVID-19 Swamps Upfronts For Second Straight YearIn years past, this week would have been the first week ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. CoverageIPG Mediabrands is rejoining the ad agency data pool powering Standard Med ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
- The Trade Desk Says Advertisers Will Spend Less At UpfrontCTV deal-making can remove the shackles of the crucial legacy "base" ...
- Ad Execs Viewing Media More As A 'Quality' Than A CommodityA number of recent trends in media-buying including the ascendance of procureme ...
- Upfront Redux: Networks To Go Virtual, AgainFor the first time, Disney will include Hulu. In the past, Hu ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- Univision Joins Addressable Ad Group Project OARThe intention of OAR -- Open Addressable Ready -- is to optimi ...
- NBCU To Start New 'Platform Developer' Conference"We're building solutions with all of our partners, not just selling ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront DealsThe goal is to enable brands to leverage every audience across eve ...
- Facebook To Give Brands Control Of Ad Buys Next To Its Most Organic Content: The Topics Of Its NewsfeedFacebook, which has long enabled advertisers to control what content their a ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech BusinessGoogle set the record straight Sunday about a complaint filed in Decemb ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- FreeWheel, Tegna Extend Automated Transactions PartnershipTegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
