Tag results for "ad buys"
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement StandardsWhile the vast majority of advertisers have policies "requiring" or "requesting" med ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping CapacitySome companies expect the budget allocations to run heavier earlier in t ...
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV BudgetsA number of recent studies, including recent Wall Street analysts' reports, indica ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, PartnershipsYaccarino will head an effort to create a new data strategy un ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not TimingOn the heels of recent news that apex TV advertiser Procter &am ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- The End Of The Upfront --- At Last!The only reason the upfronts take place when they do is becau ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search MonitorNielsen is partnering with The Search Monitor to provide real-time market da ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up BuysCNN is the favorite ad buy, with more than double the reven ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying dat ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaig ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU med ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'"We're feeling great about where things are shaping out both on volu ...
- Local TV Stations Forecast To Enjoy Higher Political Ad BuysPolitical races add to TV coffers -- but this year might n ...
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-StrappedHow did the Trump re-election campaign blow $800 million of the ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce BuysThe announcement comes as agencies and holding companies aggressively move to bu ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance MarketingFor several years, DRTV and performance-driven marketing have been the growth catalys ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News TopsPrime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-Apri ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed VentureFacebook is sponsoring a new public service campaign designed to promote i ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?TV networks are slowly announcing start dates for big prime-time shows, whi ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through SocialThe campaign is intended to convey an old-time quality to drive ratin ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Millions Are Earmarked For TV Political Ads - But Where?Given the question mark over new fall TV shows -- as we ...
- MSNBC Tops DNC Virtual Event For Day 2, Biden, Trump Ramp Up National TV BuysDay Two of the virtual DNC event posted 19.2 million TV viewe ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr ChiefAs CEO North America at GroupM, McDonald will report to Global C ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized BusinessesHulu will provide businesses with access to creative partners who can crea ...
