Tag results for "ad buys"
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr ChiefAs CEO North America at GroupM, McDonald will report to Global C ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized BusinessesHulu will provide businesses with access to creative partners who can crea ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other PlatformsGoogle has been building support for audio advertising and on Thursday announc ...
- TV Paid Ads More Important In No-Rally Presidential Election YearTV and digital media ad dollars will need to go a lo ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022Brand spending -- both ad buys and sponsorships -- for esports ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, AttributionAdvanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT a ...
- NBC Prime-Time Upfront Hit With Protest PreemptionsA handful of large TV station groups have decided that their N ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign ManagementWith the integration, customers who also use Microsoft's self-serve ad platform c ...
- NBCU Announces Leadership Team To Run NBCU, Sky Global Advertising & PartnershipsGlobal ad and partnership media deals for NBCU and Sky will ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad PlatformIn an effort to streamline all its linear, streaming, and digital ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78BAt a time when many on both the supply and demand si ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In JulyThe reunion-themed upfront event will feature "30 Rock" characters offering up stori ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines"We need to do more as a marketing community to address o ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related PushThe ANA says overall changes in the timing of upfront marketing a ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year DealsA day after calling for "sweeping changes" to transform the ad industry ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership SoarsThe growth of COVID-19 TV news content has come with higher overa ...
- Heeding ANA Call To Reform TV BuyingOne change ANA suggests: that the "upfront shift from a broadcast ye ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second AdsLooking to make marketers' OTT ad deals more complementary with their line ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering DemandAd demand fell 35% year-over-year in April, marking its lowest point sin ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquaredThe deal will provide more competitive "business outcome" measurement for local ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad MarketDue to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assumi ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, SnapThe IAB will offer its NewFronts as a virtual, video upfront seri ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's UpfrontHalf of ad execs don't expect anyone to buy more than o ...
