- Killing Good Ideas Is Bad - But Don't Send Us Your Dead Ones
MAD, Larissa Faw - Tuesday, December 20, 2016
Good ideas get killed off in Adland all the time for b ...
- GNC Preps For First Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2016
Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Sup ...
- NEW! Candid Catmera: The App That Lets Your Cat Take Selfies
Out to Launch, Amy Corr - Tuesday, December 20, 2016
Adults relive their favorite childhood Christmas. #ListenToYourSelfie. Let's launch! ...
- #ListenToYourSelfie In Online Video For Childline/NSPCC
Out to Launch, Amy Corr - Wednesday, December 21, 2016
Truman & Cooper created a
4-minute online video for
Childline/NSPCC,a hotli ...
- Fiat Takes Viewers On 360 Journey
Marketing Daily, Tanya Gazdik - Monday, December 19, 2016
The 54-second video allows the viewer to follow the Fiat 500X throu ...
- NEW! Adults Relive Favorite Childhood Christmas In Walmart Video
Out to Launch, Amy Corr - Monday, December 19, 2016
I'll have what these adults are having, which is reliving their favori ...
- NEW! Microsoft Debuts Holiday Ad, 'Art Of Harmony'
Out to Launch, Amy Corr - Friday, December 16, 2016
A good portion of the news these days focuses on the negativ ...
- Norwegian's Best Free Shipping Deal Includes Shipping You
MAD, Larissa Faw - Thursday, December 15, 2016
Travelers who visit BestFreeShippingOnEarth.com between December 16 and 20 to select ...
- This Holiday Campaign Is Nuttier Than A Fruitcake, Which Gets A Fake Rebranding
MAD, Larissa Faw - Thursday, December 15, 2016
The Project Fruitcake campaign, from School of Thought, questions whether taste bu ...
- A Very Special, Treacle-Down, Holiday Message
Mad Blog, - Friday, December 16, 2016
Recently, I caught the tail end, so to speak, of a lavish ...
- NEW! Shop Small Businesses This Holiday Season, Says U.S. Chamber Of Commerce
Out to Launch, Amy Corr - Thursday, December 15, 2016
The
U.S. Chamber of Commerce launched a
45-second ad encouraging shoppe ...
- Have A Happy, Healthy And Smartly Sexy New Year
MAD, Steve McClellan - Wednesday, December 14, 2016
Condom marketer Ansell which produces the LifeStyles and SKYN brands, is launchi ...
- NEW! Godiva Box Is A Gift That Keeps On Giving
Out to Launch, Amy Corr - Wednesday, December 14, 2016
Ideal for the holidays, Godiva created a box that keeps on givin ...
- Dodge Challenger GT Flexes All-Wheel-Drive Muscle
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2016
Fiat Chrysler Automobiles is launching a campaign for the Dodge Challenger ...
- NEW! Chrissy Teigen, John Legend, Star In Target's 'The Toycracker'
Out to Launch, Amy Corr - Tuesday, December 13, 2016
Step away from social media and go run. Bacteria billboards. Let's lau ...
- Timberland PRO Work Boots Keep Mistakes At Bay
Out to Launch, Amy Corr - Wednesday, December 14, 2016
Timberland PRO launched an amusing campaign targeting workers on their feet a ...
- Changing Weather Means It's Time For L.L.Bean Boots, Apparel
Out to Launch, Amy Corr - Wednesday, December 14, 2016
L.L.Bean launched "
Seasons Change," a 30-second spot that seamlessly shows t ...
- 'Great Answer' Sets Plantiff Free In Geico Ad
Out to Launch, Amy Corr - Wednesday, December 14, 2016
A common-sense answer beats an overwhelming stack of evidence in an ...
- Lenovo's New Personalized B2B Campaign
MAD, Larissa Faw - Monday, December 12, 2016
The "IT Anthem" video, from agency Traction, features three MCs rapping abo ...
- 'Fate Of The Furious' Promotion Takes Over Times Square
MAD, Larissa Faw - Monday, December 12, 2016
Developed with Kinetic Worldwide, WPP's out-of-home agency, and sibling media agency Maxu ...
- NEW! Step Away From Social Media And Go Running, Says Nike
Out to Launch, Amy Corr - Monday, December 12, 2016
I can't like this Nike campaign enough. A series of TV spo ...
- The Success Of The Social-Case-Study Creative
Video Insider, Brian Shin - Tuesday, December 13, 2016
We've found that the combination of a documentary-style approach with creative storytelli ...
- Sprint Wishes Consumers 'Feliz La Mitad' In New Holiday Effort
MAD, Larissa Faw - Friday, December 9, 2016
That's 'Merry Half,' a reference to Sprint's position that consumers can sa ...
- NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background
Out to Launch, Amy Corr - Friday, December 9, 2016
ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promo ...
- Reyka's Holiday Wishes To Icelanders--All 320,000 Of Them
MAD, Larissa Faw - Thursday, December 8, 2016
Here's a new twist on personalization in marketing. As part of ...
- SinusBuster Bursts Into View With Social Blitz
MAD, Larissa Faw - Wednesday, December 7, 2016
The campaign features rapid-first social media posts over a 90-day period. T ...
- How To Rebrand And Influence People
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
"Part of the reason behind the rebranding is to tell our sto ...
- NEW! Coming Soon To Malls: Bacteriads?
Out to Launch, Amy Corr - Wednesday, December 7, 2016
Hope this isn't near the food court. Lifebuoy soap launched an out-of-ho ...
- The New Golden Age Of TV ... Advertising?
Television News Daily, David Wiesenfeld - Thursday, December 8, 2016
People-based targeting is a ready antidote. Systems built from the ground ...
- NEW! David Beckham's Tattoos Come To Life, Illustrate Violence Against Kids In Unicef Ad
Out to Launch, Amy Corr - Tuesday, December 6, 2016
Santa won't get hacked this year. Puma debuts fragrance line. Let's lau ...