T-Mobile's 60-second Super Bowl ad, running
in the
first quarter, stars a dapper Justin Bieber -- a self-proclaimed "celebration expert" -- describing the evolution of the touchdown dance.
"#UnlimitedMoves" also features cameos from NFL players Rob Gronkowski and Terrell Owens and the belief that celebrations shouldn't be limited, and neither
should data plans.
Fans are encouraged to submit their best touchdown dances on Twitter, Facebook and Instagram using the hashtag #UnlimitedMoves for a chance to be retweeted by Bieber on Feb.
6.
Publicis Seattle created the campaign.
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