Busch left Germany for America to pursue his dream of brewing beer. The trip to America wasn't easy, and Busch was hardly welcomed with open arms when he arrived on terra firma. Chants telling him to "go back home" as well as a steamboat fire, didn't deter Busch from keeping his dream alive when he settled in St. Louis.
Here, Busch truly was welcomed with open arms. And when a stranger with the last name of Anheuser buys him a beer, well, the rest is history. Anomaly created the campaign.