The White House's startup company, The United States
(USDS), launched two videos narrated by Steve Jobs that celebrates technologists who step out of their comfort zone to build items that can make a positive change on countless
industries and individuals.
USDS is a team of technologists tasked with improving public-facing services, like modernizing the immigration system and making Veterans benefits more accessible
The campaign is the first time Steve Jobs has been featured in a spot outside of Apple.
Havas New York created the campaign.
The first film was directed by Jake Scott, with a focus on the experience of working for the USDS. The second video is an animated ad focusing on the purpose of the USDS.