- WPP Reports Q1 Dip, In Line With Expectations
MAD, Steve McClellan - Tuesday, April 28, 2026
The firm reiterated that it expects a first half organic revenue decli ...
- WPP Media Delivers Worst Q1 Decline, 'Enterprise Solutions' Seen Most Promising
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2026
WPP Media, which accounts for 41% of "unholding" company revenue, reported t ...
- Agentic Is Changing Agency, Consulting Business Models
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2026
Goodway Group announced a partnership with Optable to embed agentic AI in ...
- W+K, Heinz Promote Partnership During NFL Draft
MAD, Fern Siegel - Friday, April 24, 2026
The "Mr. 57" campaign features Pro Hall of Famer Devin Hester. ...
- Where Eagles Dare: Karate Kid's Zabka Represent Midas' 'Best'
MAD, Fern Siegel - Friday, April 24, 2026
This is Midas' first national brand campaign in three years. ...
- Merkle's Stauffer Tapped To Expand Dentsu's BX Consultancy
MAD, Steve McClellan - Friday, April 24, 2026
BX has been a growing offering in Dentsu Japan for the la ...
- Mocean Unveils "See Change" Operating Model
MAD, Steve McClellan - Friday, April 24, 2026
The new model integrates the shop's five core practices: Strategy & Creativ ...
- Cadillac Formula 1 Team Chooses Agency
Marketing Daily, Tanya Gazdik - Saturday, April 25, 2026
Excel Sports Management aims to shape "a long-term commercial strategy for t ...
- Ark Launches Krispy Kreme's First Campaign In The UK, Ireland
Out to Launch, Fern Siegel - Friday, April 24, 2026
It's the agency's first work since becoming AOR in January. ...
- Reach Agency Adds To Client Teams
People on the Move, Fern Siegel - Friday, April 24, 2026
The influencer-marketing agency has a host of new talent. ...
- Water World: Quality Meats Debuts New Platform For Moen
MAD, Fern Siegel - Thursday, April 23, 2026
When life gets messy, water cleans it up. ...
- Borkowski Returns To Razorfish As EVP, Transformation
MAD, Fern Siegel - Thursday, April 23, 2026
Her charge is to help clients utilize generative AI and agentic to ...
- The Line Studio Animates Tribute To Godiva's Centennial
MAD, Fern Siegel - Thursday, April 23, 2026
Narrator Leighton Meester reprises her role as a modern Lady Godiva. ...
- Charles Group Taps Wright As First Global Business Director
MAD, Steve McClellan - Thursday, April 23, 2026
The role is designed to reflect a more integrated approach to growt ...
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2026
Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango bo ...
- Meta Rolls Out AI Business Assistant To All Advertisers, Agencies
MediaDailyNews, Colin Kirkland - Thursday, April 23, 2026
The beta version of Meta's AI business assistant is now rolling o ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Omnicom Unveils Daring 'Brave Bot,' Teams With Google For 'Dual-AI' Mode
MediaDailyNews, Joe Mandese - Friday, April 24, 2026
"When they converge, something shifts: subjective creative debates disappear," touts an Omnic ...
- The MX Group Promotes Vista IQ's Cancer Scan For Dogs
Out to Launch, Fern Siegel - Thursday, April 23, 2026
The noninvasive tool is important for pets and owners. ...
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment
MAD, Fern Siegel - Wednesday, April 22, 2026
The new hire will build on the agency's "SeriousEntertainment" mission. ...
- Opus Agency Launches Outrun Ordinary To Unify Visuals, Mission
MAD, Fern Siegel - Wednesday, April 22, 2026
The new site highlights a strategy to build momentum and growth. ...
- Code And Theory Names VML Veteran Schmuckler President
MAD, Steve McClellan - Wednesday, April 22, 2026
As President, the company said he will help propel the agency's ne ...
- SCC Promotes Hennessy to Chief Operating And Media Officer
MAD, Steve McClellan - Thursday, April 23, 2026
In his new role, Hennessy will continue to lead the media practic ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Penich Extends Influencer Remit As CMO
MAD, Fern Siegel - Tuesday, April 21, 2026
She has been key to the agency's North American growth as presid ...
- Supergood Spots Highlight U.S. Bank-NFL Partnership
MAD, Fern Siegel - Tuesday, April 21, 2026
The ads feature Minnesota Vikings' Justin Jefferson and Izzy Geraci, U.S. Women ...
- Fallon Savors Bertolli Alfredo Pasta Sauce
MAD, Fern Siegel - Tuesday, April 21, 2026
"Take the Alfredo" shakes up culinary status quo. ...
- Clean Creatives To Netflix: Pick 'Fossil-Free' Ad Agencies
MAD, Steve McClellan - Tuesday, April 21, 2026
The industry urged Netflix in an open letter to add "fossil-free procuremen ...
- Caredes Promoted To President, McCann XBC
MAD, Fern Siegel - Tuesday, April 21, 2026
The dedicated unit serves the Mastercard's global ad and marketing operations. ...
- FTC Wants To Withdraw Appeal Against Media Matters
MediaDailyNews, Wendy Davis - Tuesday, April 21, 2026
The FTC says its recent antitrust settlements with Dentsu, Publicis and W ...