- Belliotti Named NA CEO At MassiveMusic
MAD, Steve McClellan - Wednesday, September 29, 2021
Belliotti is the former head of global music at the Coca-Cola Compan ...
- SEC Details How Fraud Went Undetected In Parts Of WPP Network For Years
Mediapsssst, Richard Whitman - Wednesday, September 29, 2021
An SEC order issued last week shed light on some of t ...
- TikTok Specialty Agency Launches Scholarship Program For Content Creators
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art experti ...
- Bayer Consolidates $680 Million Media Account With GroupM's MediaCom
MAD, Steve McClellan - Tuesday, September 28, 2021
MediaCom previously worked with Bayer across 65 markets, and the consolidation ad ...
- McCann Worldgroup Appoints Augustine Global Chief Talent Officer
MAD, Steve McClellan - Tuesday, September 28, 2021
The agency describes Augustine as a "passionate advocate" for DEI initiatives, whi ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
"There is no other public company that has the focus to integra ...
- Puzzle Me This: What Is Kate Charles' Home State?
Mediapsssst, Richard Whitman - Tuesday, September 28, 2021
Hint: She just joined Oberland as Chief Strategy Officer. Maybe you kn ...
- Omnicom's TracyLocke Bolsters Leadership Team
People on the Move, Steve McClellan - Tuesday, September 28, 2021
Omnicom's TracyLocke has bolstered the ranks of its agency leadership board wi ...
- 'Where's The Beef?' Creative Director Cliff Freeman Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Award-winning copywriter and creative director Cliff Freeman has died at age ...
- Magna Upgrades Full-Year Forecast And Predicts Double-Digit Growth For 2022
MAD, Steve McClellan - Monday, September 27, 2021
The firm now predicts that U.S. media owner ad revenues will gr ...
- Edelman Taps Reid To Be Its First Global Chief Experience Officer
MAD, Todd Wasserman - Monday, September 27, 2021
Taj Reid said his new role as Global Chief Experience Officer ...
- This Hybrid Work Model Calls For A Three-Day Field Trip To A Different City Each Month
MAD, Steve McClellan - Monday, September 27, 2021
New York-based boutique agency Episode Four Team is planning to visit bigg ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Isobar Public Sector Launches Business Incubator
Mediapsssst, Richard Whitman - Monday, September 27, 2021
The partnership was established to provide minority-owned and disadvantaged small businesses wi ...
- SEC Fines WPP $19 Million For Violating Anti-Bribery, Accounting Control Regs
MAD, Steve McClellan - Friday, September 24, 2021
WPP issued a statement noting violations occurred during the Sorrell administration a ...
- Search Consultant Tells Indie Agencies To Change Their Pitch
Mediapsssst, Richard Whitman - Friday, September 24, 2021
Agencies keep prioritizing the work when it's the "intensity of trust" th ...
- FCB Elevates Harris To Global Chief Strategy Officer
People on the Move, Steve McClellan - Friday, September 24, 2021
FCB has promoted Vita Harris to Global Chief Strategy Officer, succeeding Nig ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at nigh ...
- KFC Puts U.S. Media, Creative Assignments Into Review
MAD, Steve McClellan - Thursday, September 23, 2021
Both are currently handled by Wieden+Kennedy, and the agency is expected ...
- Dentsu To Realize Gain Of $808 Million On The Sale Of Its Japanese HQ Building
Mediapsssst, Richard Whitman - Thursday, September 23, 2021
The transfer date on the sale is now set for Sept. 3 ...
- Publicis Groupe Veteran Moore Named CEO Hybrid Theory
People on the Move, Steve McClellan - Thursday, September 23, 2021
Hybrid Theory, which bills itself as a global digital services partner ...
- What Makes Connatix's Newly Appointed SVP Of Demand Tick
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Investments in the demand side of Connatix's business continue to rise am ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- New Campaign Targets Groups Hesitant About COVID-19 Vaccines
MAD, Steve McClellan - Wednesday, September 22, 2021
The Ad Council is working with Deutsch LA, Saatchi & Saatchi, t ...
- GroupM's Wavemaker Hires Mediabrands' Price As Global Chief Investment Officer
MAD, Steve McClellan - Wednesday, September 22, 2021
Helen Price replaces Keith Tiley who will be retiring at the e ...
- Jeep, Ram, Fiat Partner With Bono's (Red)
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2021
The multiyear partnership, including special-edition vehicles, will deliver a minimum of ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventi ...
- WPP Opens Newly Renovated Milan Campus
Mediapsssst, Richard Whitman - Wednesday, September 22, 2021
The new facility consolidates 35 agencies and 2,000 staffers previously at ni ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly a ...
- Truth's New Vape Product Is Smooth, Satisfying And Depressing
MAD, Todd Wasserman - Tuesday, September 21, 2021
Decades ago smoking foes referred to cigarettes as cancer sticks. Now Tru ...