- MDC Touts Merger Benefits At Annual Meeting, Reschedules Vote On Stagwell Combination for July
Mediapsssst, Richard Whitman - Wednesday, June 23, 2021
The company laid out a plan to reach $3 billion in annu ...
- McGarrah Jessee Taps Richards Group Veteran For Top Growth Role
People on the Move, Steve McClellan - Wednesday, June 23, 2021
Austin based McGarrah Jessee (McJ) has appointed Klaire Hensley to lead t ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- Lions Awards Highlights Day 1
MAD, Steve McClellan - Monday, June 21, 2021
The awards portion of the Cannes Lions festival kicked off today wi ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- PHD Named 'Media Network Of The Festival' At Cannes Lions
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Omnicom's PHD unit was named the "media network of the festival" ...
- Is The Marketing Industry Facing A Midlife Crisis?
Mediapsssst, Richard Whitman - Monday, June 21, 2021
PHD's Mark Holden and marketing consultant Mark Ritson discussed the possibility ...
- Trade School Taps WT Veteran For Senior Production Role
People on the Move, Steve McClellan - Monday, June 21, 2021
Content shop and full-service production studio Trade School has appointed Matt Sillim ...
- Empower Promotes Ross To Vice President/DEI Chair
MAD, Steve McClellan - Friday, June 18, 2021
Connie Ross is credited with implementing an array of new DEI initiativ ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
MAD, Amy Corr - Friday, June 18, 2021
The ANA report was a wake-up call for marketers, some of wh ...
- Havas' Cannes Cafe Goes Virtual, But Offers Real-World Hospitality Too
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
Each day of this week's Lions festival, the Havas Media Group wi ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lio ...
- Labelium Bolsters New York Management Team
People on the Move, Steve McClellan - Friday, June 18, 2021
Global e-commerce agency Labelium has tapped two executives for leadership positions ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- How Agencies Are Commemorating Juneteenth
MAD, Amy Corr - Thursday, June 17, 2021
Dagger produced a pro bono video for The A Pledge, asking Atlan ...
- Gold Bond Takes On Moist Body Parts
Marketing Daily, Staff Writers - Thursday, June 17, 2021
A 60-second anthem spot called "Euphemisms" was deemed by the company "t ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a ne ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning a ...
- Cannes Lions Entries Slide 6% Versus 2019
Mediapsssst, Richard Whitman - Thursday, June 17, 2021
The decline is likely due to agencies and holding companies focusing mo ...
- The Many Expands Creative Team Following Strong Growth Year
People on the Move, Steve McClellan - Thursday, June 17, 2021
Following Amber Justis joining the agency as Head of Creative this Marc ...
- MDC Partners Postpones Shareholder Vote On Merger
MAD, Steve McClellan - Wednesday, June 16, 2021
The delay will provide more time for the MDC board's committee evaluati ...
- We Need More Women-Owned Agencies
MAD, Christy Hiler - Wednesday, June 16, 2021
I sat at the "Badass Women" Cannes Lions sessions two years ag ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named t ...
- m/SIX Taps Hearts & Science's Dias As CSO
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
m/SIX, a joint venture of GroupM and The&Partnership, has named Nadalie Di ...
- Agency-Produced Film About Surfing Documentarian Bruce Brown Hits Theaters
Mediapsssst, Richard Whitman - Wednesday, June 16, 2021
Irvine, CA-based ad agency SCS produced the film-"A Life Of Endless Summer ...
- 180 NY Adds Two To Expanding Leadership Ranks
People on the Move, Steve McClellan - Wednesday, June 16, 2021
Omnicom’s 180 New York has added two senior hires. Angela Kosniewski h ...
- 'Mad Men'-Era Ad Man Marvin Sloves Dies At 88
MAD, Steve McClellan - Tuesday, June 15, 2021
In 1967, Sloves teamed with Ed McCabe, Sam Scali, Alan Pesky, a ...