- GSD&M Wins Fruit Of The Loom AOR Duties
MAD, Steve McClellan - Wednesday, October 6, 2021
GSD&M's scope of work for Fruit Of The Loom includes strategy, medi ...
- CarGurus Expands Online Buying/Selling Tools
Marketing Daily, Tanya Gazdik - Wednesday, October 6, 2021
The brand brought in a new agency, Via, to work on t ...
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
MediaDailyNews, Joe Mandese - Thursday, October 7, 2021
Ad agencies are far more uncertain than advertisers: 37% vs. 23% ...
- Report: Big Changes Looming For Travel, Tourism Category
Mediapsssst, Richard Whitman - Wednesday, October 6, 2021
Shifts include a transformed hotel business, as many have begun to foc ...
- Dennis Holt's Next New Agency Model: MatrixPoint
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2021
Dennis Holt, and some of the top execs of the independent med ...
- Omnicom's Sparks & Honey Launches DE&I Practice
Mediapsssst, Richard Whitman - Tuesday, October 5, 2021
"For so long, DE&I was considered ancillary to an organization's core busine ...
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
MAD, Steve McClellan - Monday, October 4, 2021
Traci E. Dinkins will report to Americas CEO Jason Harrison and wi ...
- Lexus Replaces Minnie Driver As Voiceover
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vin ...
- Walsh Named NA CEO Of Havas Media Group
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Walsh, who joined HMG two years ago from Interpublic, fills a ro ...
- Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
Mediapsssst, Richard Whitman - Monday, October 4, 2021
That's according to a new forecast by Zenith that reports spending ...
- Brie Larson Takes Nissan Frontier Off-Road
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
"This campaign is all about showing off," says Nissan's Allyson Witherspoon. ...
- Northwest Arkansas Aims To Attract Tech, Creative
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
The goal is to promote the region to STEM, tech, creative a ...
- Dentsu Consolidates Gaming Expertise Across Its Network
Mediapsssst, Richard Whitman - Friday, October 1, 2021
The company has formed a new global unit called Dentsu Gaming th ...
- WPP, Snap Launch AR Partnership
MAD, Steve McClellan - Thursday, September 30, 2021
The partnership will further develop WPP's AR capability through a structured learni ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according ...
- IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
MAD, Todd Wasserman - Thursday, October 21, 2021
"Nearly every one of our eight major client sectors is increasing ...
- Hyundai Enlists Famed Photographer Annie Leibovitz
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
The effort focuses more on "emotional storytelling" than on specific vehicles, a ...
- Snap Forms 'AR Lab' Partnership With WPP
MediaDailyNews, Colin Kirkland - Thursday, September 30, 2021
In what appears to be an industry first, WPP is teaming wi ...
- McCann Worldgroup Taps Nike's Lopez For Top Creative Post
Mediapsssst, Richard Whitman - Thursday, September 30, 2021
The agency credits Lopez, a 20-year Nike veteran with working "at t ...
- MEDC Announces Marketing RFP Winners
Accounts on the Move, Steve McClellan - Wednesday, September 29, 2021
The Michigan Economic Development Corporation has announced the selection of marketing partne ...
- Belliotti Named NA CEO At MassiveMusic
MAD, Steve McClellan - Wednesday, September 29, 2021
Belliotti is the former head of global music at the Coca-Cola Compan ...
- SEC Details How Fraud Went Undetected In Parts Of WPP Network For Years
Mediapsssst, Richard Whitman - Wednesday, September 29, 2021
An SEC order issued last week shed light on some of t ...
- TikTok Specialty Agency Launches Scholarship Program For Content Creators
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art experti ...
- Bayer Consolidates $680 Million Media Account With GroupM's MediaCom
MAD, Steve McClellan - Tuesday, September 28, 2021
MediaCom previously worked with Bayer across 65 markets, and the consolidation ad ...
- McCann Worldgroup Appoints Augustine Global Chief Talent Officer
MAD, Steve McClellan - Tuesday, September 28, 2021
The agency describes Augustine as a "passionate advocate" for DEI initiatives, whi ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
"There is no other public company that has the focus to integra ...
- Puzzle Me This: What Is Kate Charles' Home State?
Mediapsssst, Richard Whitman - Tuesday, September 28, 2021
Hint: She just joined Oberland as Chief Strategy Officer. Maybe you kn ...
- Omnicom's TracyLocke Bolsters Leadership Team
People on the Move, Steve McClellan - Tuesday, September 28, 2021
Omnicom's TracyLocke has bolstered the ranks of its agency leadership board wi ...
- 'Where's The Beef?' Creative Director Cliff Freeman Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Award-winning copywriter and creative director Cliff Freeman has died at age ...
- Magna Upgrades Full-Year Forecast And Predicts Double-Digit Growth For 2022
MAD, Steve McClellan - Monday, September 27, 2021
The firm now predicts that U.S. media owner ad revenues will gr ...