- Agencies Transform Inclusion To Creative Plus, Not Just An Obligation
MAD, Larissa Faw - Tuesday, April 10, 2018
Karen Costello, chief creative officer, Martin; Renetta McCann, chief inclusion experience office ...
- For Most Agencies, Pitch Mode Is Constant, Stressful Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
Half of U.S. ad agencies are involved in a pitch at lea ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of Characters
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
The branded campaign is designed to attract visitors to the city, reveali ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
The partnership will launch what the companies call "Engine Track" reporting. T ...
- Lowcock Named UM Global Brand Safety Officer
MAD, Larissa Faw - Tuesday, April 10, 2018
Lowcock will put into effect global brand safety protocols for UM clien ...
- Can Trust Between Agencies And Clients Be Saved?
MAD, Larissa Faw - Tuesday, April 10, 2018
Trust -- which is used interchangeably with transparency -- is the cornersto ...
- Hardee's Separates From Carl's Jr. With First Solo Ad Campaign
MAD, Larissa Faw - Tuesday, April 10, 2018
Developed with AOR Havas Chicago, the creative features real people, real momen ...
- Industry Execs Address Keeping Talent Happy
MAD, Larissa Faw - Tuesday, April 10, 2018
The right values and purpose are set by management. Companies must crea ...
- Maritz Launches Cartwheel To Leverage MMS Data
MAD, Larissa Faw - Tuesday, April 10, 2018
Maritz Motivation Solutions's Cartwheel, a new full-service digital agency, will include creati ...
- Mekanism Bakes Up Papa Murphy's Business
Out to Launch, Larissa Faw - Tuesday, April 10, 2018
Papa Murphy's is appointing Mekanism as its new creative AOR to overs ...
- GroupM's Irwin Gotlieb 'Transitions' From Global Chairman
MAD, Larissa Faw - Friday, April 6, 2018
The industry leader, who turns 69 this summer, established the first spino ...
- Connelly Partners Acquires Dublin-Based Strategem, Ups Tech Services
MAD, Larissa Faw - Friday, April 6, 2018
The Dublin-based shop will be renamed as Connelly Partners Dublin, with Kei ...
- Management Considers Evolving Agency Culture
MAD, Larissa Faw - Monday, April 9, 2018
MCD agencies explore differentiated models that may encourage a successful entrepreneurial mind- ...
- How Agencies Are Reinventing The Agency-Client Relationship
MAD, Larissa Faw - Monday, April 9, 2018
At the 4As Accelerate conference, Publicis Groupe's Arthur Sadoun, P&G's Marc Pritcha ...
- Digitas, Adobe Unveil Certification For DMP Marketplace
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
The companies claim the certification is the first of its kind ...
- Bohan Absorbs Parthenon Publishing's Content Shop
MAD, Larissa Faw - Thursday, April 5, 2018
Parthenon president Bobby Stark will assume the role of senior vice preside ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clien ...
- McCann, MGM Resorts Team With Bob Dylan And Other Artists For 'Universal Love'
Mediapsssst, Richard Whitman - Thursday, April 5, 2018
McCann has helped MGM Resorts International produce a collection of what it ...
- Former Epsilon CEO Frawley Joins Cogint Board
People on the Move, Steve McClellan - Thursday, April 5, 2018
Digital performance marketing company Cogint, Inc. has appointed former Epsilon CEO An ...
- Sorrell 'Unreservedly' Rejects Allegation Against Him
MAD, Steve McClellan - Wednesday, April 4, 2018
WPP chief Sorrell issued a statement rejecting wrongdoing on his part aft ...
- Kyu Collective Acquires Majority Stake In Kepler Group
MAD, Steve McClellan - Wednesday, April 4, 2018
The kyu Collective, part of Japan-based Hakuhodo DY Holdings, has acquired ...
- Johnson Settles Sex Harassment Case, Moves On From JWT
MAD, Larissa Faw - Wednesday, April 4, 2018
Erin Johnson, former chief communications officer at JWT, has settled her sexu ...
- One Alleged Misconduct Chapter At WPP Ends As Another Begins
Mediapsssst, Richard Whitman - Wednesday, April 4, 2018
A year ago I was wondering why it was taking so lo ...
- Leo Burnett's Arc Appoints A CEO For North America
People on the Move, Steve McClellan - Wednesday, April 4, 2018
Shopper and activation specialist Arc, part of Publicis Groupe’s Leo Burnett Grou ...
- IPG's Rapport Appoints West Coast Head
MAD, Steve McClellan - Tuesday, April 3, 2018
Glyn Williams will oversee the OOH shop's Los Angeles, San Diego a ...
- Former WPP Agency Execs Team To Fix Broken Creative Tools
MAD, Larissa Faw - Tuesday, April 3, 2018
CEO Paul Miser and Chief Strategy Officer Marie Berry worked at WPP-own ...
- Sunrise Advertising Rebrands As Brandience
MAD, Larissa Faw - Tuesday, April 3, 2018
The rebranding is designed to better convey the agency's expertise in data-driv ...
- WPP Board Probing Misuse Of Assets And Improper Behavior By Sorrell
MAD, Steve McClellan - Tuesday, April 3, 2018
The company confirmed the investigation early Tuesday evening, a short time aft ...
- The Latest Turbulence At WPP
Mediapsssst, Richard Whitman - Tuesday, April 3, 2018
The company acknowledged late Tuesday that its board is investigating CEO Mart ...
- Atmosphere Proximity Adds Senior Strategy, Account Talent
People on the Move, Steve McClellan - Tuesday, April 3, 2018
Atmosphere Proximity, the New York office within Omnicom digital agency network Proximi ...