- Can WPP Survive Without Sorrell?
Mediapsssst, Richard Whitman - Tuesday, April 17, 2018
The speculation from the analyst community and others has been bountiful followi ...
- Former Kinetic NA CEO Joins OOH Agency Billups
MAD, Steve McClellan - Monday, April 16, 2018
In his new role at Billups, which is based in Portland, Orego ...
- Publicis Groupe's Levy Comments On His Archrival's Departure
MAD, Larissa Faw - Monday, April 16, 2018
The former CEO Of Publicis Groupe (and current chairman of its superviso ...
- WPP Shares Take A Hit After Sorrell Departs
MAD, Steve McClellan - Monday, April 16, 2018
WPP shares were down Monday in the wake of this weekend's resignati ...
- KBS Adds Forman As Executive Director Brand Strategy
People on the Move, Larissa Faw - Monday, April 16, 2018
Kirshenbaum, Bond, Senecal & Partners (KBS) has appointed Laura Forman, previously wi ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 17, 2018
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creati ...
- Dalton Agency Wins GATE Petroleum AOR
Accounts on the Move, Larissa Faw - Monday, April 16, 2018
The agency will focus on the company's retail convenience stores, car wash ...
- Sorrell Resigns, Interim WPP C-Team Put In Place
MAD, Joe Mandese - Saturday, April 14, 2018
Sir Martin Sorrell, whose keen financial acumen transformed Madison Avenue in ...
- End Of An Era At WPP As Sorrell Steps Down
Mediapsssst, Richard Whitman - Sunday, April 15, 2018
Technically, the company is treating it as a retirement -- and ...
- WPP's Superunion Appoints Clugston Executive Creative Director
People on the Move, Larissa Faw - Monday, April 16, 2018
While each of the individual agencies had their own ECDs, Clugston ...
- Leo Burnett Wins Betfair Business
Accounts on the Move, Larissa Faw - Friday, April 13, 2018
Leo Burnett has defeated four agencies to land International AOR responsibilities f ...
- Omnicom CEO Wren Adds Chairman Role
MAD, Larissa Faw - Thursday, April 12, 2018
Wren has been president of Omnicom since 1996 and CEO since 19 ...
- Agencies Bolster Leadership Teams
MAD, Larissa Faw - Friday, April 13, 2018
Four agencies are bolstering their leadership teams. Walton Isaacson promotes Christine Villanue ...
- Minute Maid Gets Real With Parents
MAD, Larissa Faw - Friday, April 13, 2018
Since nearly all parents (94%) who post pictures or videos of the ...
- Cracker Barrel Splits Messages To Reach Millennials, Gen Z
MAD, Larissa Faw - Friday, April 13, 2018
In order to ensure multiple generations are aware of its new limited-ti ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- 4 Creative Agencies Hire New Staffers
MAD, Larissa Faw - Thursday, April 12, 2018
SS+K is appointing Feh Tarty as Chief Creative Officer replacing Bobby Hershfiel ...
- FCB Chicago Seeks To Fight Gaming Bullies
MAD, Larissa Faw - Thursday, April 12, 2018
Starting Thursday, April 12, the Bully Hunters movement invites harassed gamers ...
- FCB Partners With Puerto Rico's Oneighty
MAD, Larissa Faw - Thursday, April 12, 2018
The 15-person staff will now handle all of FCB's clients in Puer ...
- Grey Expands To Midwest With Cincinnati Hub
MAD, Larissa Faw - Thursday, April 12, 2018
WPP's Grey is opening a new office in Cincinnati, Ohio to bett ...
- 'Inspirational' Huge Agency Drives 'Entrepreneur' Makeover
Publishers Daily, Larissa Faw - Thursday, April 12, 2018
This exploratory project first started as an experiment on what it mea ...
- Publicis Groupe Appoints New Roles In Various Networks
MAD, Larissa Faw - Wednesday, April 11, 2018
Starcom UK is promoting Elliott Millard from managing partner, clients to t ...
- Fortnight Collective Opens First International Office
MAD, Larissa Faw - Wednesday, April 11, 2018
The London agency will partner with the Boulder office on projects f ...
- Agencies Transform Inclusion To Creative Plus, Not Just An Obligation
MAD, Larissa Faw - Tuesday, April 10, 2018
Karen Costello, chief creative officer, Martin; Renetta McCann, chief inclusion experience office ...
- For Most Agencies, Pitch Mode Is Constant, Stressful Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
Half of U.S. ad agencies are involved in a pitch at lea ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of Characters
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
The branded campaign is designed to attract visitors to the city, reveali ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
The partnership will launch what the companies call "Engine Track" reporting. T ...
- Lowcock Named UM Global Brand Safety Officer
MAD, Larissa Faw - Tuesday, April 10, 2018
Lowcock will put into effect global brand safety protocols for UM clien ...
- Can Trust Between Agencies And Clients Be Saved?
MAD, Larissa Faw - Tuesday, April 10, 2018
Trust -- which is used interchangeably with transparency -- is the cornersto ...
- Hardee's Separates From Carl's Jr. With First Solo Ad Campaign
MAD, Larissa Faw - Tuesday, April 10, 2018
Developed with AOR Havas Chicago, the creative features real people, real momen ...