- Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up
MAD, Michael Lyons - Wednesday, June 11, 2025
According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 4 ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- How To Get Beyond The 'Wallpaper' Of Pharma's Look-Alike Ads
Pharma & Health Insider, Les Luchter - Thursday, June 12, 2025
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffecti ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- Segafredo Zanetti Adds BBH As Global Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, June 10, 2025
BBH called the win "and incredible opportunity to build an iconic bra ...
- Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
MAD, Fern Siegel - Tuesday, June 10, 2025
BBH USA launched "Last-ish Call," its first work for the French vo ...
- Gravity Global Debuts Gravity One, Division Focuses On Brand Experience
MAD, Fern Siegel - Tuesday, June 10, 2025
Gravity One's remit is to build brand-to-demand programs. ...
- Havas Media Launches Health Equity Marketplace
MAD, Steve McClellan - Tuesday, June 10, 2025
The company is partnering with healthcare ad-tech firm DeepIntent on the proj ...
- Horizon Sunsets 'Night Market,' Rebrands As 'Horizon Commerce'
MAD, Steve McClellan - Wednesday, June 11, 2025
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, busine ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- Big Winners At Cannes This Year-Here Are DDB's Picks
Mediapsssst, Richard Whitman - Tuesday, June 10, 2025
Top brass at DDB hosted a screening at Tribeca's Fouquet's New Yo ...
- Galleriu Heads Global Strategy For 72andSunny
People on the Move, Fern Siegel - Tuesday, June 10, 2025
An 11-year agency vet, her new role is international executive strategy direc ...
- Joan Wins Mohegan Sun's Creative AOR
MAD, Fern Siegel - Monday, June 9, 2025
The company is uniting its property and digital platforms under a sing ...
- Lyall Integrates Services As MSQ's Media Head
MAD, Fern Siegel - Monday, June 9, 2025
Joan Lyall says agencies can "create something powerful by bringing creative a ...
- 'White Lotus' Stars Promote Venmo For All Payments
MAD, Fern Siegel - Friday, June 6, 2025
Aimee Lou Wood and Patrick Schwarzenegger tout the platform's versatility. ...
- Goodby Silverstein Ad For Cheetos Wins Addys' Best Of Show Award
MAD, Steve McClellan - Saturday, June 7, 2025
"The Other Hand" campaign notes how "99% of people eat Cheetos wi ...
- WPP's Read Stepping Down, Successor Search Begins
MAD, Steve McClellan - Monday, June 9, 2025
An announcement characterized the pending departure as Read's decision to retire-he's be ...
- ServiceNow Taps Dentsu X For Media Duties
MAD, Steve McClellan - Monday, June 9, 2025
The company previously worked with PMG who was named global media A ...
- Adam&EveDDB London Appoints Ghiden Managing Director
People on the Move, Fern Siegel - Friday, June 6, 2025
Before this, he helped launch JOAN London. ...
- Benefits Platform Origin Names Joint Lead Creative Agency
Accounts on the Move, Fern Siegel - Thursday, June 5, 2025
The agency will create an visual identity that enhances Origin AI's visibil ...
- Apartments.com Holds 'Secret' To Easy Rentals
MAD, Fern Siegel - Thursday, June 5, 2025
Geared to young-skewing renters, RPA's creative runs on most major media channel ...
- Moroch Named New Agency For Tech Training Firm Pluralsight
MAD, Steve McClellan - Thursday, June 5, 2025
The agency said it would leverage its "creative expertise to enhance Pluralsight ...
- Hyundai Focuses On Hybrids With French Cowboy
Marketing Daily, Tanya Gazdik - Friday, June 6, 2025
"It's exciting to see a 44% increase this year in hybrid adopti ...
- The Community Taps Roman-Torres As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, June 5, 2025
The new exec will lead the global strategy team and oversee i ...
- Tropicana Brands Selects Fig As Creative AOR
MAD, Fern Siegel - Wednesday, June 4, 2025
The agency will develop campaigns for Tropicana, Naked and Izze. ...
- 'Easy' Living: Staples Highlights Its Business Expertise
MAD, Fern Siegel - Wednesday, June 4, 2025
The campaign is more than a cultural callback; it's a reintroduction ...
- Campaign Touts Crystal Coast As Family Destination To Relax, Connect
MAD, Steve McClellan - Wednesday, June 4, 2025
According to agency FerebeeLane, most family vacation advertising is as noisy a ...
- Paramount Moves Global Media To Publicis
MAD, Steve McClellan - Wednesday, June 4, 2025
Paramount spends an estimated $400 million on measured media annually, according ...