- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- H&R Block Taps Ogilvy One As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The Lacek Group, an Ogilvy One company based in Minneapolis, will le ...
- BBH USA Enlarges Creative Team
MAD, Fern Siegel - Friday, November 8, 2024
The agency hired Jane Cronk and Ricardo Franco as executive creative direct ...
- Doucette Named Chief Creative Officer McCann Worldgroup Canada
MAD, Steve McClellan - Friday, November 8, 2024
She joins from Dentsu Creative and succeeds Ian Mackenzie who is shifti ...
- Toyota Targets Young Latinos For Corolla
Marketing Daily, Tanya Gazdik - Sunday, November 10, 2024
The automaker enlisted Conill to develop a creative campaign focused on t ...
- LifeStance Health Assigns The Unquantifiable Creative AOR
MAD, Fern Siegel - Friday, November 8, 2024
The company is a major provider of virtual and in-person outpatient mental-hea ...
- CEO Switch At Publicis Groupe's Fallon: Baker Succeeds Novak
MAD, Steve McClellan - Thursday, November 7, 2024
Nikki Baker joined the agency in 2019, has served as Co-Chief Creati ...
- Sweaty Betty Taps House 337 For Global Brand Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The British retailer carries running gear, workout and yoga clothes. ...
- McCann Worldgroup Ups De Pietri To Global Creative Partner
MAD, Fern Siegel - Wednesday, November 6, 2024
Previously, the agency's CCO in Spain, De Pietri is a Grand Pr ...
- Andrews Takes Reins As Ogilvy Canada CEO
MAD, Fern Siegel - Wednesday, November 6, 2024
Andrews has held leadership posts at various agencies, including CEO, BBDO Can ...
- Stagwell: CEOs Say Election Will Impact 2025 Business Strategy
MAD, Steve McClellan - Wednesday, November 6, 2024
The global survey from Stagwell's NRG research unit found that CEOs outsi ...
- London Agency Pablo Opens New York Outpost With 3 Clients
MAD, Fern Siegel - Tuesday, November 5, 2024
Scott Vitrone, chief creative officer, and Hannah Hewitt, managing director, will overs ...
- Stagwell's Code And Theory Launches Government Experience Practice; Taps Sale To Run It
MAD, Steve McClellan - Tuesday, November 5, 2024
Dominic Sale, a federal government senior executive with 30 years of indust ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...
- Broadway Agency Serino Coyne Names New Leadership
People on the Move, Fern Siegel - Tuesday, November 5, 2024
Diana Salameh has been promoted to EVP. Tina Wargo joins as direct ...
- MullenLowe West Expands Executive Roster
MAD, Fern Siegel - Monday, November 4, 2024
Steph Kohnen joins as executive creative director and Donesh Olyaie is he ...
- Haleon Selects Vistar As 'Preferred' Programmatic Partner
MAD, Steve McClellan - Monday, November 4, 2024
Via the partnership, Vistar will work with Publicis Media, Haleon's media agen ...
- The Shipyard Wins Brand AOR Duties For San Diego Regional Airport Authority
MAD, Steve McClellan - Monday, November 4, 2024
The remit includes media, creative and a series of events that a ...
- Translation Taps Publicis Veteran Akwue For President's Role
MAD, Steve McClellan - Monday, November 4, 2024
According to the agency, a core focus for Akwue will be "operationalizi ...
- Valtech Names Narang Executive Director, Americas
People on the Move, Fern Siegel - Monday, November 4, 2024
Before this, she was Chief Growth Officer at StrawberryFrog. ...
- Navy Federal Uses AR To Tackle Hunger Crisis For Vets, Military Families
MAD, Fern Siegel - Friday, November 1, 2024
After feeding 1.3 million meals to struggling people in 2023, the n ...
- Grubhub, Amazon Drivers Get Friendly In New Campaign
MAD, Steve McClellan - Friday, November 1, 2024
The new campaign's creative, from the Grubhub in house marketing team, tel ...
- Huge New Wins: Lowe's, Dr. Martens, Footlocker And More
MAD, Steve McClellan - Friday, November 1, 2024
The agency, which is up for sale, said the wins highlight t ...
- Emotional Intelligence As A Leadership Tool
MAD, Marcy Quinn Samet - Saturday, November 2, 2024
In an age where competition for new business is fierce, emotional intelligen ...
- Evergreen Trading Expands Leadership Team
MAD, Steve McClellan - Thursday, October 31, 2024
The hires include Sean Moran as Chief Operating Officer, and Erin Keati ...
- Code And Theory Unveils AI-Driven 'Anticipatory' Graphics Tool
MAD, Steve McClellan - Thursday, October 31, 2024
In beta on RealClearPolling, The tool absorbs what a reader is viewi ...
- Big 6 Mapped By 'Paris' Climate Compliance: IPG Ranks Worst, Havas Best
MediaDailyNews, Joe Mandese - Friday, November 1, 2024
With more than two-thirds of its client roster failing to align wi ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- TikTok Updates Marketing Educational Program
MediaDailyNews, Colin Kirkland - Friday, November 1, 2024
TikTok is expanding the resources it provides for marketers and agencies looki ...
- Curiosity Adds 4 Execs To Management Ranks
People on the Move, Fern Siegel - Thursday, October 31, 2024
Taylor Wiegert joins the agency as EVP-head of strategy. ...