- Primacy Promotes Shanley To COO
MAD, Fern Siegel - Tuesday, November 19, 2024
A 14-year vet of the company, she will oversee operations across a ...
- AKQA Taps Zeller For New Head Of Social Role
MAD, Steve McClellan - Tuesday, November 19, 2024
The agency has been developing its social practice over the past f ...
- Ad Results Media Taps Stein For Senior Media Planning Role
MAD, Steve McClellan - Monday, November 18, 2024
The GroupM and OMD veteran most recently led media pitches, audits a ...
- WongDoody Taps Monks' Davis To Lead U.S. Operations
MAD, Steve McClellan - Monday, November 18, 2024
Separately, the agency has named Christian Golz, as global head of immersi ...
- What Trump's Deregulation Means for Advertising Agencies
MAD, Mike Kapetanovic - Monday, November 18, 2024
Trump's second term will likely mirror his first, where federal contracts favor ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Rob Murray Takes Over As CEO, Overdrive Interactive
People on the Move, Fern Siegel - Monday, November 18, 2024
Before this, he held CEO roles at iProspect and 3Q Digital. ...
- Tombras Ups Execs, Names Caiozzo Chief Creative Officer
MAD, Fern Siegel - Friday, November 15, 2024
Tombras has rearranged its executive suite. The agency just named Pa ...
- Leo Burnett To Shutter Detroit Office After Loss Of GM Business
MAD, Steve McClellan - Sunday, November 17, 2024
The agency notified the state of Michigan that it would shutter t ...
- Lexus Marks 25 Years Of 'December To Remember'
Marketing Daily, Tanya Gazdik - Monday, November 18, 2024
The spots features the signature jingle and giant red bows and pl ...
- Pourri Names Shadow AOR
Accounts on the Move, Fern Siegel - Thursday, November 14, 2024
The eco-friendly brand removes household and pet odors. ...
- MikeWorldWide Debuts AI-Focused Social Agency Everywhere
MAD, Fern Siegel - Thursday, November 14, 2024
"With AI woven into the core of our strategy, we create campaig ...
- Dentsu Downgrades 2024 Growth After Flat Q3
MAD, Steve McClellan - Thursday, November 14, 2024
The Americas regions reported an organic revenue decline of 3.1%. The go ...
- Salient Global Rebrands, Pivots To 'Experience' Agency
MAD, Steve McClellan - Thursday, November 14, 2024
Now simply Salient, the agency, formed in Chicago in 2021, has add ...
- Santana Named CXO At React Digital @ Chemistry.
People on the Move, Steve McClellan - Friday, November 15, 2024
Independent full-service advertising agency Chemistry has named Javier Santana CXO of its digital unit, React Digit ...
- Amplify Takes Majority Stake In Brand Consultancy Problem Child
MAD, Fern Siegel - Wednesday, November 13, 2024
The two agencies will operate as independent businesses, but collaborate on releva ...
- WPP Acquires Full Ownship Of T&Pm
MAD, Steve McClellan - Wednesday, November 13, 2024
With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, W ...
- MWG Taps Burnett's Nolan For Top NA Creative Post
MAD, Steve McClellan - Wednesday, November 13, 2024
It's the second big creative hire for the network in as ma ...
- OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report
MAD, Steve McClellan - Wednesday, November 13, 2024
The new "Wave" report analyzes 12 media management service providers that Forrest ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
Media 3.0, Joe Mandese - Thursday, November 14, 2024
It's not literally a lab with beakers and test tubes, but utiliz ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Majority Names Davis Agency President
People on the Move, Fern Siegel - Wednesday, November 13, 2024
The 3-year-old Atlanta agency is in partnership with founder Shaquille O'Neal. ...
- Advertisers, Creators Raise Performance Across YouTube, Reddit
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2024
An open mind and trust drive consumer spending, according to the stud ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Arthur Elliott Selects Rivera As CMO To Boost Agency's Growth
MAD, Fern Siegel - Tuesday, November 12, 2024
Michael Rivera is charged with expanding the agency's creative footprint across diver ...
- Mars Launches Global Agency Review, Includes Media, Ecommerce
MAD, Steve McClellan - Tuesday, November 12, 2024
Mars spent an estimated $1.7 billion on measured media globally in 20 ...
- Media Agency Kose Elevates King To President
MAD, Steve McClellan - Tuesday, November 12, 2024
As President, Joe King will oversee business development and client relationship manageme ...
- Sweet Deal: Cumberland Packing Corp. Names Broken Heart Love Affair AOR
Accounts on the Move, Fern Siegel - Monday, November 11, 2024
The agency's first work for In The Raw rolls out in spri ...
- Allen & Gerritsen Taps Costello For Top Marketing/Biz Dev Role
MAD, Steve McClellan - Monday, November 11, 2024
Costello joins from Voicify, a platform for brands to deploy chatbots a ...
- MediaSense Acquires R3, Expanding Capabilities, Global Footprint
MAD, Steve McClellan - Tuesday, November 12, 2024
The deal is part of an ambitious expansion plan developed when Apia ...