- Omnicom Launches Content Platform ArtBotAI
MAD, Steve McClellan - Wednesday, July 10, 2024
The platform is powered by the holding company's Omni operating system. T ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Howe Succeeding Heimann As CEO Of IPG's Weber Shandwick
MAD, Steve McClellan - Tuesday, July 9, 2024
The leadership transition will take place over the next four months a ...
- Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far
Media 3.0, Joe Mandese - Wednesday, July 10, 2024
It isn't clear how Omnicom's new ArtBotAI differs from other generative ...
- Brandtech Mobile Shop Unveils AI Offering, New Leadership
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobi ...
- Mille Bornes: GroupM Campaign Could Get You To Iowa, Maybe Romania
MediaDailyNews, Joe Mandese - Wednesday, July 10, 2024
That's based on a new miles-driven-by-car metric the agency is using ...
- Appellate Court Rejects Federal Suit Against Omnicom's Flywheel
MediaDailyNews, Wendy Davis, Joe Mandese - Wednesday, July 10, 2024
Plaintiff Compass Marketing vows to continue the Maryland state suit and ...
- HUb Launches 'Without Gigamon' To Highlight Cybersecurity Threats
Out to Launch, Fern Siegel - Tuesday, July 9, 2024
The integrated campaign, both digital and out-of-home, runs in the U.S. a ...
- Parallel Path Selects Shust As AI Director
People on the Move, Fern Siegel - Tuesday, July 9, 2024
Shust will help healthcare clients at the Boulder, Colo. agency navigate ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...
- Hyundai Notes 'Everyone's Outside' In Tucson Spot
Marketing Daily, Tanya Gazdik - Friday, July 5, 2024
The new spot is part of the ongoing "Okay Hyundai" campaign. ...
- Milwaukee Interns Showcase Museum's "Personality," Cultural Experience
Mediapsssst, Richard Whitman - Friday, July 5, 2024
They also devised an interactive experience which invited people to take pa ...
- Jensen Rejoins Momentum Worldwide To Lead Partnership Strategy
People on the Move, Fern Siegel - Friday, July 5, 2024
Previously, Jensen was head of brand and experience at Eterneva. ...
- Mobilizing The Majority For A Climate-Safe Future
MAD, Jenifer Willig - Wednesday, July 3, 2024
As marketers we are uniquely set up to motivate the public. ...
- Dentsu Taps Annette Male For Dual EMEA/UK&I Role
MAD, Steve McClellan - Wednesday, July 3, 2024
She has several APAC leadership roles including heading up global agency partnershi ...
- Would-be R/GA Buyer TCS Is A Growing Force In the U.S.
Mediapsssst, Richard Whitman - Wednesday, July 3, 2024
TCS has 20 offices and nearly 50,000 employees in the U.S. a ...
- Rapp Adds CMO Roles In US, UK
MAD, Steve McClellan - Tuesday, July 2, 2024
The agency said the promotions were part of its effort in "drivi ...
- OMD Retains US Billings Crown For 2023
MAD, Steve McClellan - Tuesday, July 2, 2024
The COMvergence run-down included 32 agencies with total billings of $95 billio ...
- Klick Health Taps Rosti For Top Media Role
MAD, Steve McClellan - Wednesday, July 3, 2024
A 25-year industry veteran, Rosti most recently served as chief digital offic ...
- Buntin Taps McMahon, Greene As Creative Duo
People on the Move, Fern Siegel - Tuesday, July 2, 2024
The duo will partner on the Servpro and CFP Board accounts. ...
- Bakery Wins Creative AOR For LaLa U.S., Promised Land Dairy
Accounts on the Move, Fern Siegel - Monday, July 1, 2024
Bakery is charged with enlarging the brands' visibility in North America. ...
- Lego Shifts Global Media Account To Bespoke Publicis Unit
MAD, Steve McClellan - Monday, July 1, 2024
The Lego Group spends an estimated $450 million annually on measured medi ...
- Joe Biden Step Down? Don't Tell The Lincoln Project That
Mediapsssst, Richard Whitman - Monday, July 1, 2024
The group is having none of this who-can-we-replace-Biden-with talk in Democratic Par ...
- BBH Singapore Presents Galaxy Phones As Travel Essentials
Out to Launch, Fern Siegel - Monday, July 1, 2024
Samsung Mobile targets Gen Z travelers about to explore the world. ...
- NHL's Anaheim Ducks Hire Battery To Refresh Brand
MAD, Fern Siegel - Friday, June 28, 2024
A full cross-platform campaign to galvanize fans rolls out later this y ...
- US B2C And Canadian B2B Agencies Merge
MAD, Steve McClellan - Friday, June 28, 2024
The merger comes after a year-long partnership during which the agencies work ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Prevette Named VP, Business Development For New Engen
People on the Move, Fern Siegel - Friday, June 28, 2024
Prevette brings over a decade of experience in strategic partnerships. ...
- Dentsu Going Global With Innovation Lab
MAD, Steve McClellan - Thursday, June 27, 2024
Founded a decade ago in Tokyo, Dentsu is opening Lab offices ...