- Silver Named Managing Director, Iris Worldwide, Boston
People on the Move, Fern Siegel - Thursday, June 27, 2024
He will also head the CRM, Data & Technology practice across Ir ...
- Oreo Discovers Goodness, Named DTC Agency Partner
MAD, Fern Siegel - Wednesday, June 26, 2024
The agency will lead Oreo.com's growth as an ecommerce platform. ...
- Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
MAD, Steve McClellan - Wednesday, June 26, 2024
The Havas Media study also found that consumers believe a top responsibili ...
- WPP Reportedly In Talks To Sell Majority Of FGS Global
MAD, Steve McClellan - Wednesday, June 26, 2024
Private equity firm KKR bought a roughly 30% stake in FGS Glob ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- Elite Media Give-Back Program Helps NYC Public School
Mediapsssst, Richard Whitman - Wednesday, June 26, 2024
In addition to grants to individual teachers and staff the agency ...
- Group Fit Names Chimp&z Inc Canada Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, June 25, 2024
Group Fit connects fitness enthusiasts with trainers for personalized workouts. ...
- Joan Adds 2 ECDs To Head EBay, HexClad Accounts
MAD, Fern Siegel - Tuesday, June 25, 2024
"Joan is one of the few creative agencies left that doesn't ho ...
- WPP, IBM, LinkedIn Partner On AI-Driven B2B Service
MAD, Steve McClellan - Tuesday, June 25, 2024
Among other tasks WPP Open for B2B will help marketers accurately identi ...
- Dallas Agencies Unite As Uptown Acquires RBA
MAD, Steve McClellan - Tuesday, June 25, 2024
RBA, founded in 2016 has worked for brands like Golden Chick, Transwester ...
- Volkswagen Unveils New Jetta, Soccer Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2024
Volkswagen top executive Pablo Di Si talks about how he bought ...
- Is IPG About To Unload R/GA?
Mediapsssst, Richard Whitman - Tuesday, June 25, 2024
According to reports the holding company has talked to several prospective buyer ...
- Why Columbus, Ohio Should Be On Your Travel Radar
Out to Launch, Fern Siegel - Tuesday, June 25, 2024
Luquire created the "Yes, Columbus" campaign to highlight the city's go-to opti ...
- Olaye To Head Client Strategy For Hero Digital
MAD, Fern Siegel - Monday, June 24, 2024
Previously, Olaye served as senior vice president-managing director, strategy at R/GA. ...
- Havas Market Wins Ecommerce Remit From Spain's Jata
MAD, Steve McClellan - Monday, June 24, 2024
The nearly 80-year-old brand offers a range of small kitchen appliances, su ...
- How Brands, Retailers Can Win At Creative Commerce
Mediapsssst, Richard Whitman - Monday, June 24, 2024
"Be shoppable anywhere, anytime - in physical retail and e-channels, on soci ...
- AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2024
Nearly half of people who have used AI in search think AI-generat ...
- Cutwater Named San Francisco Coffee Company Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, June 21, 2024
The first work by the agency is expected later this year. ...
- Edelman Becomes First Legacy PR Firm To Win Titanium Lion
MAD, Steve McClellan - Friday, June 21, 2024
For the campaign, Edelman identified that DP World could lead sustainable chan ...
- General Motors Chooses New Agency Partners
Marketing Daily, Tanya Gazdik - Friday, June 21, 2024
Anomaly, Mother, Preacher and 72andSunny join the automaker's agency roster. ...
- What's In Word? The Essence Of A Brand, Possibly
Mediapsssst, Richard Whitman - Monday, June 24, 2024
That's what the founders of Gut, Anselmo Ramos and Gaston Bigio to ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients
MAD, Fern Siegel - Thursday, June 20, 2024
The new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Omnicom's OMD Is Cannes Lions Media Network Of The Year
MAD, Steve McClellan - Friday, June 21, 2024
Sibling agency PHD was second ranked and Germany's Mediaplus was third. ...
- Rethink Wins Grand Prix, Independent Network Of Year At Cannes
MAD, Fern Siegel - Friday, June 21, 2024
The agency also won the 2024 Cannes Lions Independent Agency of t ...
- The Art Of The Deal For Advertisers And Agencies
Media Insider, Maarten Albarda - Friday, June 21, 2024
When you did your contract the last time, you most likely d ...
- Lai Moves To BMB As Creative Director
People on the Move, Fern Siegel - Wednesday, June 19, 2024
BMB services a diverse range of U.K. and global accounts. ...
- Maruri Heads Creative For Iris Worldwide
MAD, Fern Siegel - Tuesday, June 18, 2024
The U.S. will be a priority market among Iris' network of ...
- Dentsu Expands BX Unit Globally
MAD, Steve McClellan - Tuesday, June 18, 2024
The practice is designed to help clients ignite stalled transformation initiatives, crea ...
- Infiniti's QX80 Flagship Is 'Just Right'
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2024
"Once you get inside this vehicle, it changes your perception of t ...
- Stagwell, Google Team On AI Features
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Stagwell is now integrating Google Cloud AI across several of its produc ...