- Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
Research Intelligencer, - Wednesday, December 22, 2021
Crypto brands can help to shape people's opinions about a legal framewo ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- BBC Records Highest-Ever Global Audience: 489M Viewers Per Week
MediaDailyNews, Karlene Lukovitz - Wednesday, November 24, 2021
The number puts the BBC on track to reach its goal ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...
- Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The move is another key step in Nielsen's development of its cross-platfo ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Measurement Company Samba TV Posts 24% Revenue Gains
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Samba TV saw revenue rise for the most recent nine-month period ...
- Antietam Broadband Re-Signs With Nielsen For Local TV
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Antietam provides residential and business digital television, high-speed internet and digital pho ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization f ...
- Does The OOH Industry Want To Have A Say In Its Future?
MediaDailyNews, David Gordon - Wednesday, November 10, 2021
Rapid and accurate audience measurement is the gold standard of accountability f ...
- Univision Inks Exclusive Linear Deal With Comscore In Three Markets
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The two will also work together to "refine" Comscore's Hispanic audience measureme ...
- Tubular Launches GRP Metrics For YouTube, Facebook
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
GRPs help advertisers plan and measure the viewership for content against targ ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
Television News Daily, Wayne Friedman - Friday, October 29, 2021
Nielsen now says many of its panel maintenance issues have been resolve ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with bran ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shi ...
- Big Brands, Agencies Join NBCU Measurement Innovation Forum
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
Advertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen a ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- Telecom Boosts Email Metrics, Using Calix-Mailchimp Integration
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Telecom provider Cumberland Connect now shares audience segments augmented with behavioral da ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Comcast 1H: 57% Of Streaming's Reach Incremental, Live Accounts For 88% Of 6 Hours Of Daily TV
Digital News Daily, Karlene Lukovitz - Friday, September 17, 2021
Live viewing's share rose from 86% in 1H 2020 among Comcast househo ...
- Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
MediaDailyNews, Nicholas Schiavone - Thursday, September 16, 2021
We have seen the transformation of Nielsen from the "gold standard" ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- Epidemic Of Declining Audiences Hits TV's Awards Shows
TVBlog, Adam Buckman - Wednesday, September 15, 2021
They were once among the most reliable annual shows on TV, b ...