- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Half of its upfront sales were based on broader, impression-based metrics, a ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
Comscore and the MRC had been targeting an early 2022 start da ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
As NBCU looks to start a new measurement system, some industry observe ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the dea ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Litmus Adds Report To Help Marketers Deal With Apple Privacy Threat
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
The Apple Audience Report provides a baseline of Apple Mail usage ...
- Comscore To Offer Deduped CTV Measurement Across YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
The new capability will let marketers measure combined co-viewing for YouTube a ...
- Fox Adds National TV Measurement With Comscore
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
Fox says it supports a "multi-currency marketplace." ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency developme ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the t ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign availab ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will requi ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era whe ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will all ...