- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if n ...
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
David Zaslav also offered some updates on the new Discovery+ service's performan ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
Nielsen One -- a single currency for linear TV and streaming a ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
- Gray TV Buys Meredith's TV Stations For $2.7 Billion
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Gray says it will have 113 local markets reaching approximately 36% ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- ViacomCBS Adds Comscore For Linear National Currency
Digital News Daily, Karlene Lukovitz - Tuesday, April 27, 2021
That option is now available in addition to the Nielsen national ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
Data & Programmatic Insider, Laurie Sullivan - Monday, April 26, 2021
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Golden Globes Ratings Drop Could Be In Store For Oscars Too
TVBlog, Adam Buckman - Friday, April 23, 2021
If the Golden Globes are a harbinger of how the Oscars wi ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
Amid a push to get buyers to shift large budget chunks ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement la ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Sun's assertions about Nielsen's local panel come as Nielsen is also faci ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minut ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19 ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stak ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...