- Martech Firms Swerve To Help Re-Emerging Businesses
Around the Net in Email, Ray Schultz - Wednesday, June 10, 2020
Act-On Software is relaunching with an affordable automation solution. It is o ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and conte ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- JobPro Connects With MailChimp To Automate Email For Insulation Firms
Email Marketing Daily, Ray Schultz - Thursday, May 28, 2020
JobPro's new email drip feature is integrated with MailChimp, allowing firms ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations a ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- SmarterHQ Debuts Predictive Data Tool For Digital Marketing
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Brands can use the new Smarter Predictions tool to glean behavioral da ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2020
Working from home could become the new cost-saver in financial profit-and-loss statemen ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sal ...
- Email Marketing Tips For Auto Dealers
Around the Net in Email, Ray Schultz - Thursday, May 14, 2020
Like many email senders, auto dealers rely on automation and technology &mdas ...
- ActiveCampaign Debuts Customer Experience Marketplace
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Users can access recipes to help them create welcome -- and abandon ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a progr ...
- Pinterest Hits 'Stiff Headwinds,' Stabilizes In April As It Automates Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 6, 2020
A new feature makes planning for recipes, virtual events, and activities easie ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Signpost Names Former Return Path Exec George Bilbrey As CEO
Email Marketing Daily, Ray Schultz - Friday, April 24, 2020
Bilbrey, who served as president of Return Path, will oversee Signpost's cloud-bas ...
- Why Brands Should Automate Their Email
Around the Net in Email, Ray Schultz - Thursday, April 23, 2020
Businesses can get in a rut by not automating certain tasks ...
- TVadSync Offers Faster Turnaround TV Attribution Platform
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
The attribution service can deliver results based on smart TV data with ...
- Email Drip Campaigns Are Meant To Motivate Leads, Not Annoy Them
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
This is no time to be annoying leads with excessive emails. Dr ...
- AWeber Deepens Ecommerce Integrations To Drive Email Marketing
Email Marketing Daily, Ray Schultz - Thursday, April 16, 2020
AWeber clients can now automate abandoned cart emails and product recommendations, t ...
- Mailchimp Blocks Blockchain Group: Report
Around the Net in Email, Ray Schultz - Monday, April 13, 2020
Mailchimp’s automated scanning tool has temporarily restricted the Blockchain Education Network (BEN)&rsquo ...
- UJET Integrates Sales Platform With Salesforce Sales Cloud
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
The integration will allow B2B sales teams to convert leads and mana ...
- Automation Can Help You Create a Healthy Email Diet
Around the Net in Email, Ray Schultz - Friday, March 27, 2020
Leading brands are using advanced machine-learning tools to determine each customer’s uniq ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavio ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support t ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabiliti ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both too ...
- Nordisk Chooses Selligent To Automate Personalized Messaging
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The theater chain hopes to make its email and other communications mo ...