- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Marketo Engage Integrates With Exceed.ai
Email Marketing Daily, Ray Schultz - Tuesday, December 3, 2019
The integration with Exceed.ai allows Marketo Engage users to automate sales conversation ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new repo ...
- B2B Emails Should Go To School - With B2C Marketers
Around the Net in Email, Ray Schultz - Friday, November 15, 2019
B2B email marketers can learn several things from their B2C counterparts. T ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's ema ...
- Why You Need Content Automation
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Content automation allows brans to complete tasks without manual intervention. But the ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- OutboundEngine Builds Automated Platform, Plans TV Campaign
Email Marketing Daily, Ray Schultz - Tuesday, November 5, 2019
The company's marketing suite include capabilities for email newsletters and social me ...
- Three Automation Workflows That Can Help You Serve Customers On Black Friday
Around the Net in Email, Ray Schultz - Friday, November 1, 2019
Black Friday is only a few weeks away. Here are three automati ...
- Backward B2B: Firms Have To Improve Their Automation -- And Their Email
Email Insider, Ray Schultz - Wednesday, October 30, 2019
There has been a decline in best practices from 2016 to 201 ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform ...
- Validity Updates Return Path Email Marketing Tools
Email Marketing Daily, Ray Schultz - Tuesday, October 15, 2019
Firms can improve their Gmail and G-Suite inbox placement and access automat ...
- Software Can Drive Email Engagement
Around the Net in Email, Ray Schultz - Monday, October 14, 2019
Smart software and automated sequences can help brands offer products customers a ...
- Data Blockers: Integration Issues Slow Personalization
Email Insider, Ray Schultz - Tuesday, October 8, 2019
The new Econsultancy census finds that brands are stymied by the inabili ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- Campaign Monitor Debuts Enhanced Ecommerce Tool For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Campaign Monitor has unveiled an automated ecommerce solution for small businesses a ...
- An Automation Roadmap For SMBs
Around the Net in Email, Ray Schultz - Monday, October 7, 2019
Small businesses can improve their email marketing with automation. But are th ...
- How To Launch An Email Drip Campaign
Around the Net in Email, Ray Schultz - Friday, October 4, 2019
Automated email drip campaigns produce 80% higher open rates and 80% mo ...
- The Role Of Automation In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, September 26, 2019
Gone are the day when SMBs could blast out emails with t ...
- Videa Starts Open-Source APIs For Data For Local TV Advertising
Television News Daily, Wayne Friedman - Tuesday, September 24, 2019
Videa has started up what it says is the industry's first fre ...
- Ushur Debuts Customer Email Triage System
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
The new service is designed to relieve staffs of the chore ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
GoDaddy on Tuesday announced features to help small and medium-sized businesses automa ...
- Online Retailers Neglect To Send Post-Purchases Messages, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, September 9, 2019
This lapse causes firms to lose out on additional engagement and purchase ...
- Automation Vs. Personalization: Can They Be Balanced?
Around the Net in Email, Ray Schultz - Tuesday, September 3, 2019
Automation is helping brands manage many everyday tasks. But is it getti ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on ...
- Leadspace Builds On Its B2B Salesforce Integration
Email Marketing Daily, Ray Schultz - Monday, August 26, 2019
Leadspace is offering new features to users of its Leadspace for Salesfor ...
- New Suite Offers Email Marketing Tools To Salons
Email Marketing Daily, Ray Schultz - Monday, August 26, 2019
SalonBiz Software says the new automated suite includes email, appointment reminders a ...