- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Email Marketing Automation For Beginners
Around the Net in Email, Ray Schultz - Monday, October 12, 2020
Email marketing automation helps firms drive conversions. Here are five uses f ...
- Sailthru Offers A New Testing Engine For Retailers And Publishers
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability allows users to increase the number and effectiveness ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitat ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several oth ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Performance Marketing Insider, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked a ...
- Springbot Adds SMS To Its Channel Roster
Email Marketing Daily, Ray Schultz - Friday, September 25, 2020
The firm supports email, social and other channels. Now its small retail ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digit ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, b ...
- Metadata.io Snares $6.5 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Metadata.io will invest the money in expanding its product capabilities and ser ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. T ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Digital News Daily, Ray Schultz - Friday, August 14, 2020
Firms say cybersecurity, cloud computing, and automation technologies have helped them survi ...
- Email Industries Tech Provider Offers Email List And Address Verification Service To Help ESPs
Email Marketing Daily, Ray Schultz - Thursday, August 13, 2020
AlfredKnows can be utilized for low cost by ESPs that refer compani ...
- Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm
Email Marketing Daily, Ray Schultz - Monday, August 10, 2020
LeadScoreApp's scoring technology allows B2B teams to target hot leads, Fastbase s ...
- Terminus Sets Up B2B Product Integration With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Thursday, August 6, 2020
With the integration, B2B brands can combine marketing automation data with accou ...
- Automation Can Help You Get Below The Surface Of Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 30, 2020
Brands are just scraping the surface of what they can accomplish wi ...
- Mailchimp Unveils Automation Tool For Personalizing The Customer Journey
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
The automation tool offers branding and mapping features that enable easier follow- ...
- Athletic Shoe Company On Enters New Customer Segment, Healthcare Workers
Performance Marketing Insider, Laurie Sullivan - Friday, July 17, 2020
On, which manufactures a line of athletic and running shoes, wanted ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
The web browser extension to be launched Wednesday allows digital media buye ...
- AWeber Offers Free Email Service Plan For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, July 14, 2020
The program covers firms with up to 500 email subscribers, with ...
- Informatica Acquires Compact Solutions
Digital News Daily, Ray Schultz - Wednesday, July 8, 2020
The purchase of Compact Solutions expands Informatica's metadata-driven automation, the company s ...
- OneTrust Offers Free GDPR, CCPA Compliance Tools
Email Marketing Daily, Ray Schultz - Tuesday, July 7, 2020
The AI-based solutions are designed to help brands automate their programs, t ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in t ...
- Demandbase Acquires Engagio: What Does It Mean To B2B?
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Demandbase’s purchase of Engagio could signal a collision course between ABM a ...
- Google To Call Businesses Checking On In-Stock Availability
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 23, 2020
Google is putting Duplex to further use. The AI concierge voice service technolo ...