- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabiliti ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both too ...
- Nordisk Chooses Selligent To Automate Personalized Messaging
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
The theater chain hopes to make its email and other communications mo ...
- Blaze Verify Partners With Sendlane On Email List Cleaning
Email Marketing Daily, Ray Schultz - Thursday, February 27, 2020
Sendlane clients can improve their email results by using the combined service ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combi ...
- Automation Tips For B2B Marketers
Around the Net in Email, Ray Schultz - Friday, February 14, 2020
Automation drives growth for B2B marketers. But they have to know wh ...
- Habu, Cross-Channel Data System, Makes Its Debut
Digital News Daily, Ray Schultz - Friday, February 14, 2020
The company is backed with $15 million in Series A funding a ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- What If Google Acquired Tesla? One Analyst Says No
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2020
A group led by MIT engineers and Wall Street analysts are speculati ...
- Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder repo ...
- Miva And Sendlane Partner To Drive Ecommerce Email
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Retailers can utilize store data to drive ROI and customer LTV, t ...
- Intema, Email Platform Provider, Hires Hybrid To Woo Investors
Email Marketing Daily, Ray Schultz - Wednesday, February 5, 2020
Intema hopes to convey its story to a "vast investment network acro ...
- Scripps, Fox, Graham Join TIP Automated Ad-Buying Initiative
Digital News Daily, Karlene Lukovitz - Friday, January 31, 2020
The TV Interface Practices Initiative, formed to enable automation of local broadca ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machi ...
- Demandbase Adds Automation Feature To Account-Based Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Dynamic Audiences can help firms send content based on offline and onli ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Performance Marketing Insider, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annu ...
- Seven Marketing Automation Tips For Building Retail Loyalty
Around the Net in Email, Ray Schultz - Tuesday, January 21, 2020
Retailers need loyal customers. And marketing automation is a powerful tool f ...
- Google My Business Gets Automated Call Tracking Via Third Party
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- ZINFI Adds Through-Channel Campaign Features To Its Platform
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
The tool will help brands deploy through-channel automation. The channels include em ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, t ...
- Marketo As A Marketing Automation Tool: An Analysis
Around the Net in Email, Ray Schultz - Friday, January 3, 2020
Looking for a good marketing automation solution? This analysis recommends Adobe’s Market ...
- Ecommerce Intel: What Brands Are Planning For 2020
Email Insider, Ray Schultz - Tuesday, December 17, 2019
Most firms will utilize email marketing automation, and most will increase the ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables th ...
- Intema Adds Automation Feature To Email Platform
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
The new tool is designed partly to open up sales opportunities ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
With the new service, advertisers can buy TV inventory across Vizio's SmartCa ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- How To Create A Drip Email Campaign
Around the Net in Email, Ray Schultz - Thursday, December 5, 2019
A drip email campaign is an automated series sent to a custom ...
- Terminus Names Tim Kopp As Its CEO And Chairman
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Terminus CEO and co-founder Eric Spett will continue to serve on t ...