- Google Runs Search Trial For Streaming Ads For Games
SearchBlog, Laurie Sullivan - Tuesday, March 15, 2016
Google will soon allow ads for games to stream in Android sear ...
- Lexus Capitalizes On March Madness
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
"We had the idea to create a bracket experience built on spe ...
- Rubicon Project Kicks Off Global Partnership With Gameloft
Real-Time Daily, Tobi Elkin - Thursday, February 4, 2016
As part of a global partnership with Gameloft Advertising Solutions, Rubicon Proje ...
- Coors Light Launches Super Refresh-Men App
Out to Launch, Amy Corr - Wednesday, January 27, 2016
Random iPhone App of the week:Coors Light released a mobile versi ...
- Scratchy App Lets Users Scratch To Win Gift Cards From Fave Brands
Out to Launch, Amy Corr - Wednesday, January 20, 2016
Random iPhone App of the week: Like playing scratch-off lottery tickets b ...
- Activision Blizzard Buys Major League Gaming
Around the Net in Video, P.J. Bednarski - Tuesday, January 5, 2016
Activision Blizzard acquired Major League Gaming, and says the acquisition helps spe ...
- EA Sports Launches NBA Live Mobile Companion App
Out to Launch, Amy Corr - Wednesday, December 2, 2015
Random App of the week:EA Sports launched an NBA Live Mobi ...
- Aardman Creates Shaun The Sheep's Puzzle Putt App
Out to Launch, Amy Corr - Wednesday, November 18, 2015
Random mobile app of the week:Aardman Digital launched the latest Sha ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- Where Branding Meets Performance: Merging Mobile Apps And TV Advertising
Mobile Marketing Daily, Djamel Agaoua - Tuesday, September 22, 2015
High-profile TV campaigns have helped ensure that in an environment where ap ...
- Build-A-Bear Workshop Creates App To Support New Product Line, Honey Girls
Out to Launch, Amy Corr - Wednesday, September 9, 2015
Random App of the week:Build-A-Bear Workshop launched a multimedia product lin ...
- Google's Niantic Labs Spins Off Mobile Game From Mother Ship
Mobile Marketing Daily, Laurie Sullivan - Friday, August 14, 2015
Niantic Labs, a combination of location-based gaming and augmented reality, will beco ...
- Our Brains On Trivia Crack: We Still Don't Get Gaming
MoBlog, Steve Smith - Monday, June 29, 2015
Four decades into the interactive gaming era, and marketers still struggle ...
- Lego Signs Tie-In Deal With The 'Angry Birds' Movie
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchis ...
- Twitch Will Let Users Co-Stream From E3
Around the Net in Video, P.J. Bednarski - Friday, June 5, 2015
Twitch, the videogame-casting company owned by Amazon, will provide wall-to-wall live coverage of t ...
- Lego Set To Launch Minecraft Rival
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Lego looks set to clash with Microsoft's world-building game Minecraft upon t ...
- Google Play Downloads Grow 30%; Revenue Up 40%
MobileShopTalk, Chuck Martin - Tuesday, June 2, 2015
Mobile consumers can't seem to get enough of apps. Worldwide app downloa ...
- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- When Augmented, Virtual Reality Becomes Real For Advertisers
MediaPost Weekend, Laurie Sullivan - Sunday, March 22, 2015
Epson recently signed a deal with Mercedes' AMG Petronas racing team ...
- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Mobile Digital Sales: Games $3 Billion, Ebooks $4 Billion
MobileShopTalk, Chuck Martin - Monday, February 23, 2015
We often hear about the impact that mobile is having on t ...
- 'Brooklyn Nine-Nine' Launches Kwazy Cupcakes Gaming App
Out to Launch, Amy Corr - Wednesday, February 18, 2015
Random iPhone App of the week:Kwazy Cupcakes! originated in the televisi ...
- Apple's App Store Promoting Games Without In-App Purchases
Around the Net in Mobile, Gavin O'Malley - Friday, February 13, 2015
Apple is now promoting gaming apps that don't have any In-App Purchas ...
- Social Media Use Drives Mobile Game Success
Content Marketing Insider, J. Max Robins - Friday, February 13, 2015
Before releasing her company's mobile game Seaboard just prior to Christmas, Blackfl ...
- Game Broadcasters On Twitch Gain Access To Music
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 15, 2015
Broadcasters on Twitch gained access to another source for music Thursday. T ...
- Xbox, Playstation Still Not Back From Hacking Attack
Around the Net in Video, P.J. Bednarski - Friday, December 26, 2014
After failing
on Christmas, Sony's PlayStation Network and Microsoft's Xbox Live a ...
- Shaun The Sheep Launches New App, 'Sheep Stack'
Out to Launch, Amy Corr - Wednesday, December 3, 2014
Random iPhone App of the week:Aardman Animations launched a new offici ...
- ESA: Video Game Industry Benefiting From Mobile Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 11, 2014
The U.S. computer and video game industry grew more than 9% fr ...
- The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'
Out to Launch, Amy Corr - Wednesday, October 29, 2014
Random iPhone App of the week: The Boxtrolls launched its official mobi ...
- Why Are Microsoft And Amazon Paying So Much For Minecraft And Twitch?
MAD London, Jason Mander - Thursday, September 25, 2014
The numbers are huge in gaming -- but so too are t ...