- Hallmark Networks Upfront Records Double-Digit Rises In CPMs, Dollars
Television News Daily, Wayne Friedman - Monday, June 24, 2019
Crown Media, Hallmark's parent company, reported upfront ad business across many categorie ...
- Nickelodeon Makes Esports Programming Move
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
In a deal with Emerge Gaming, a developer of online eSports a ...
- Newspapers, Broadcasters And Cable Industry Blast Maryland Electioneering Law
Digital News Daily, Wendy Davis - Monday, June 10, 2019
"Local and regional newspapers will likely be especially hard hit if forc ...
- Netflix Is Taking Over The Whole World, Including Bryant Park Movie Night
TV Watch, Phyllis Fine - Wednesday, June 5, 2019
It may take over sponsorship of Bryant Park Movie Night -- b ...
- TV's Make Or Break Year
Video Insider, Alex Weprin - Tuesday, June 4, 2019
Some 70% of households use a streaming service, with virtual multichannel vid ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices f ...
- As Premium Content Changes, Lines May Blur Between Broadcast, Cable, Streaming
TV Watch, Wayne Friedman - Tuesday, May 21, 2019
When marketing to modern media consumers now, the only real concern see ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Reese Canada Releasing Feature-Length ASMR Movie
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2019
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- ESPN Bets On Sports Wagering, Strikes Deal With Caesars Entertainment
Television News Daily, Wayne Friedman - Tuesday, May 14, 2019
The deal includes building a ESPN-branded studio at The LINQ Hotel &am ...
- 'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
TV Watch, Wayne Friedman - Friday, May 10, 2019
That Starbucks cup appearing in the fourth episode of this season's "Ga ...
- U.S. Pay TV Universe Shrinks, Even With vMVPDs
Television News Daily, Wayne Friedman - Tuesday, May 7, 2019
Only 40% of 1.4 million traditional pay TV subscriptions lost in ...
- Discovery's U.S Advertising, Distribution Revenues Inch Up In Q1
Television News Daily, Wayne Friedman - Thursday, May 2, 2019
Discovery's U.S. ad revenues --slightly better than expected -- grew 4% ...
- AMC Posts Higher-Than-Expected Ad Revenues, Distribution Sinks
Television News Daily, Wayne Friedman - Wednesday, May 1, 2019
AMC's U.S. advertising was down 6% to $239 million, with distribution 7. ...
- Media Buyers Outraged By Higher Upfront Prices
TV Watch, Wayne Friedman - Thursday, May 2, 2019
Since 2001, prime-time ratings declined 78%, while ad rates grew 180%. ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- Charter Reaches Deal To Remain In New York
Digital News Daily, Wendy Davis - Monday, April 22, 2019
Charter Communications has agreed to expand its rural broadband network in N ...
- HBO's 'Thrones' Underscores Power Of Live Viewing
TV Watch, Wayne Friedman - Thursday, April 18, 2019
"Game of Thrones" pulled in a solid Nielsen 17.5 million in tot ...
- Weather Channel Ups Zimmett To Chief Content Officer, Named TV News Brand Of Year
Television News Daily, Fern Siegel - Monday, April 15, 2019
Nora Zimmett will oversee all programming, as well as the launch ...
- Trump Seeks Dismissal Of Suit Alleging Retaliation Against Media
Digital News Daily, Wendy Davis - Friday, April 12, 2019
The accusations against Trump are "too generalized" to warrant further proceedings, t ...
- Disney Stock Rises On Disney+ News
Television News Daily, Wayne Friedman - Friday, April 12, 2019
Disney touted some aggressive growth for Disney+, its yet-to-be-launched on-demand streaming servic ...
- HBO's Marketing For 'Game Of Thrones' Ramps Up
Television News Daily, Wayne Friedman - Thursday, April 11, 2019
Since April 7, "Thrones" has seen 21 commercials run on TV network ...
- T-Mobile's New TVision Home Takes On Cable, Satellite
Marketing Daily, P.J. Bednarski - Wednesday, April 10, 2019
T-Mobile, which calls itself the UnCarrier, announced its new TVision Home servi ...
- Discovery Pitches Itself As Broadcast Alternative At Upfront
Television News Daily, Alex Weprin - Thursday, April 11, 2019
The theme was "Real Life Builds Real Business," with the company touti ...
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains
Television News Daily, Wayne Friedman - Tuesday, April 9, 2019
For the most current year, Hulu is forecast to lose $1.7 billio ...
- Cable TV News Networks See Decline In Key 25-54 Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2019
Viewers 25-54 declined between 14% to 17% for the three major ne ...
- Cable Program Staples Lose Ground, While News And Unscripted Shows Score Higher
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Cable programming staples such as syndicated TV series, old movies and ki ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
Television News Daily, Alex Weprin - Thursday, March 28, 2019
A+E revealed new extensions of the History brand at its upfront, includi ...