- 4As Case Study: Audi's Effort To Move The Needle In The U.S.
MAD, Larissa Faw - Wednesday, March 27, 2019
Audi has had a pretty rocky history in the U.S., admitted Lor ...
- WW's Fleischer: Spare Me Your Data Jargon (And Don't Mansplain Me)
MAD, Larissa Faw - Tuesday, March 26, 2019
Julie Fleischer, senior vice president, head of customer intelligence, WW, livened ...
- The Complicated Ins And Outs Of Data And Privacy Regulation
MAD, Larissa Faw - Tuesday, March 26, 2019
In the U.S. those regulations are very much a work in progres ...
- Diversity In Adland: Change Remains Slow
MAD, Larissa Faw - Tuesday, March 26, 2019
That was one takeaway from a Tuesday session on diversity at t ...
- Is Government Intervention The Solution To Fake News?
MAD, Larissa Faw - Monday, March 25, 2019
IPG CEO Michael Roth and NBC's Kasie Hunt suggested that Congress m ...
- Shoppers Don't Wake Up With 'Intent'
MAD, Larissa Faw - Monday, March 25, 2019
That was one conclusion from a panel at the 4As conference ...
- Digital Agency Raises OpenConnect's Profile
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The team is basically the entire marketing department for OpenConnect. It manag ...
- WFA Is Looking For A Few Good ...Ideas
Mediapsssst, Richard Whitman - Sunday, February 10, 2019
The World Federation of Advertisers has issued an appeal to member compani ...
- Effies Launches Marketing Effectiveness Boot Camp
MAD, Larissa Faw - Monday, February 4, 2019
The 2019 Effie Academy, which debuted as a pilot program last yea ...
- CES 2019: Into The Data Age Of Consumer Tech
AI & IoT Daily, Steve Koenig - Tuesday, January 8, 2019
What makes CES 2019 stand out is we're finally seeing many k ...
- Consumer Tech Spending To Hit Record $398 Billion: CTA
AI & IoT Daily, Chuck Martin - Sunday, January 6, 2019
The U.S. consumer technology industry will reach a record $398 billion ...
- Audi, Hyundai, Mercedes Use CES For Their Coolest News
Drive Time, Tanya Gazdik - Monday, January 7, 2019
Already this morning in Las Vegas, Audi has turned the car in ...
- Automotive Marketers Share Insights At MediaPost LA Auto Show Conference
Drive Time, Tanya Gazdik - Monday, December 3, 2018
"Programmatic is fantastic but programmatic will never be standing in front ...
- Los Angeles Auto Show Includes MediaPost Conference
Drive Time, Tanya Gazdik - Monday, November 26, 2018
MediaPost will make its debut at the show on Tuesday with ...
- Is Creative Consistency The Opposite Of Originality?
MAD, Larissa Faw - Tuesday, October 30, 2018
Two Adland creative luminaries joined Clio Awards chief creative officer Tim Nu ...
- Pritchard: CMOs Must Take Action To Drive Growth
Marketing Daily, Tanya Gazdik - Sunday, October 28, 2018
P&G Chief Brand Officer Marc Pritchard says data is changing everyone's j ...
- 'Purpose' Is Common Theme At ANA Masters Of Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 25, 2018
ORLANDO, Fla.- Brands that have a deep understanding of their purpose ...
- Progressive CMO Teaches ANA Audience About Risk
Marketing Daily, Tanya Gazdik - Thursday, October 25, 2018
"Across the industry, marketers are not taking risk. It pains me. ...
- 4As Puts The Brakes On Accelerate Conference As It Rethinks Approach To Events
Mediapsssst, Richard Whitman - Thursday, October 11, 2018
The trade group says it wants to put on more meaningful "action-oriente ...
- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- Sun Valley Soap Opera: A Recap
Media Insider, Steven Rosenbaum - Monday, July 16, 2018
For the past 36 years, Sun Valley, Idaho has played host ...
- How Dara Khosrowshahi Is Transforming Uber
MAD, Larissa Faw - Thursday, May 24, 2018
The new Uber CEO talked with Maurice Levy at VivaTech today abo ...
- Zuckerberg At VivaTech: 'Everyone Cares About Privacy'
MAD, Larissa Faw - Thursday, May 24, 2018
During his evening discussion with Publicis Groupe's Maurice Levy at VivaTech toda ...
- You Haven't Heard The Last Of Martin Sorrell
Mediapsssst, Richard Whitman - Tuesday, May 8, 2018
Former WPP Chief Martin Sorrell said Tuesday he's going to stick arou ...
- Missed Opportunities At The 4As Conference
Mediapsssst, Richard Whitman - Monday, April 16, 2018
A couple of sessions that might have been really awesome fell total ...
- Is Digital Killing Retail?
Mediapsssst, Richard Whitman - Sunday, February 11, 2018
Well, Amazon is definitely killing it in retail, an industry that ...
- Hyundai CMO Dean Evans To Keynote Marketing: Automotive Conference
Marketing Daily, Tanya Gazdik - Friday, February 9, 2018
Evans is responsible for all marketing activities for the carmaker in t ...
- Viacom Buys Online Video Conference VidCon
Digital News Daily, Alex Weprin - Wednesday, February 7, 2018
Terms of the deal were not disclosed, although VidCon will operate ...
- 4As Transformation Is Transforming; Accelerates While Doing It
Mediapsssst, Richard Whitman - Sunday, January 28, 2018
The 4A's flagship conference, formerly known as Transformation, is transforming into ...
- J.D. Power Cautions Automakers Against Relying On Incentives
Marketing Daily, Tanya Gazdik - Tuesday, November 7, 2017
With the 2018 auto sales forecast not looking much better than t ...