- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-relat ...
- Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains
Television News Daily, Wayne Friedman - Friday, April 23, 2021
In the first quarter of 2021, Netflix had a 23% share ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Thursday, April 22, 2021
It's a classic situation of lots of money chasing a relatively sma ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading und ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
A series of rapidly evolving fraud schemes identified and shut down sin ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketpla ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Linear TV Means Antiquated Media Planning
Marketing Insider, James Flynn - Tuesday, April 20, 2021
As advertisers begin to move larger amounts of budget from linear in ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Advanced TV Insider, Karlene Lukovitz - Friday, April 9, 2021
Legacy TV players with new streamers have advantages and disadvantages when ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
CTV ad demand continues to surge, according to an analysis published tod ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can
TV Watch, Wayne Friedman - Thursday, April 8, 2021
The movie not only scored well at the opening weekend box-office ...
- Scripps OTT Newsy Now An Over-The-Air TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
The network will launch October 1, covering 80% of U.S. TV hom ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competiti ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020
Television News Daily, Wayne Friedman - Friday, April 2, 2021
By the end of year -- the fourth quarter -- global ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minut ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising vi ...