- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right tim ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
The Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and co ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available f ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, June 11, 2021
According to new Google Play Store data, the YouTube app for Andro ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% Weekly
Television News Daily, Wayne Friedman - Monday, June 7, 2021
Leichtman Research says 82% of U.S. TV households have at least o ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify sa ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Amazon Fire TV Spends Big In National TV, Roku Less So
Television News Daily, Wayne Friedman - Friday, May 28, 2021
Over the past year, Amazon Fire TV has spent $57 million ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billi ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Privacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- TiVo's CTV Ad Inventory Now On Xandr Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, May 11, 2021
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The Upfront
Advanced TV Insider, Karlene Lukovitz - Friday, May 7, 2021
Five agency power players say that the wealth of streaming/CTV options beyo ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their tot ...
- Finding Jenny: Rite-Aid Rethinks Long-Term Strategy Around LTV
Brand Insider Podcast, Steve Smith - Tuesday, May 4, 2021
Who's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retir ...