- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...
- Vizio's Smart TV Usage Rising, Ad-Supported Video-On-Demand Viewing Sharply Higher
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Smart TV consumption continues to spike with more at-home viewing for bo ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketi ...
- Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Yext launched the No Wrong Answers integrated marketing campaign to help organizatio ...
- Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, Programmatic
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The capability, which allows direct-sold and programmatic inventory to compete within t ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirect ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- Popularity Of Streaming Platforms Extends To Their TV Commercials
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
About half of consumers say TV ads are more "relevant" on connect ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
The supply of connected tv (CTV) has more than tripled over t ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platfo ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
Digital News Daily, Karlene Lukovitz - Wednesday, February 26, 2020
The new "Spot On" initiative is designed to enable locals to compe ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly target ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connecte ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
Advanced TV Insider, Karlene Lukovitz - Friday, February 14, 2020
Roku's devices still heavily dominate, with 59% of programmatic ad share ...
- Dailymotion Now Selling CTV Ad Inventory
Digital News Daily, Karlene Lukovitz - Friday, February 14, 2020
The platform says its CTV app enables access to 2,000-plus premium conte ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
Advanced TV Insider, Karlene Lukovitz - Friday, February 7, 2020
Ad fraud in the CTV environment has grown along with ad spen ...
- Data Privacy Laws Cited As Biggest 2020 Digital Media Challenge
Research Intelligencer, - Wednesday, February 5, 2020
The enactment of the California Consumer Privacy Act (CCPA) at the beginni ...
- Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports Views
Video Insider, Karlene Lukovitz - Tuesday, February 4, 2020
Streaming hours were up 58% globally and up 63% in the Americ ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn a ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25
Digital News Daily, Karlene Lukovitz - Monday, January 27, 2020
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku ap ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time Increases
Advanced TV Insider, Karlene Lukovitz - Friday, January 17, 2020
Interactive CTV ads generated as much as 447% more earned time wi ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, January 10, 2020
Not satisfied with its leaps in digital advertising revenue, it appears th ...