- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- Viewing Time, Other CTV Behaviors Now Resemble Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, June 12, 2020
A FreeWheel analysis of CTV user data shows viewing patterns that parall ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming Booms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
The dedicated TV section, part of new Display & Video 360 tool ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for C ...
- U.S., Global Video Consumption Soars Due To Pandemic
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The COVID-19 pandemic drove U.S. consumption of online video views up 5 ...
- Connected TV Device Ownership Continues To Rise
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Eighty percent of TV homes now have at least one connected ...
- Is It Too Late For Google To Compete With Roku, Amazon For Connected TV?
TV Watch, Wayne Friedman - Monday, June 8, 2020
Google has been slow to get into the set-top box/or smart ...
- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels
Television News Daily, Wayne Friedman - Thursday, June 4, 2020
As states begin to re-open, Nielsen says traditional TV viewing has drift ...
- Global Video Ad Impressions Slip As Connected TV Soars
Television News Daily, Wayne Friedman - Wednesday, June 3, 2020
With lower mobile and PC video usage and lower overall automotive spen ...
- Roku Adds Live TV Guide As Its Ad-Supported Channels Exceed 100
Digital News Daily, Karlene Lukovitz - Wednesday, June 3, 2020
Roku already generates more revenue from advertising and licensing than from i ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
Video Insider, Karlene Lukovitz - Tuesday, June 2, 2020
All major OTT/CTV devices, and many Roku Store apps, saw double-digit gai ...
- Connected TV Q1: Modest CPM Declines, But Higher Revenues
TV Watch, Wayne Friedman - Monday, June 1, 2020
The big loss of traditional TV dollars may have migrated to connect ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their line ...
- With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
Advanced TV Insider, Karlene Lukovitz - Friday, May 22, 2020
Advanced TV channels stand to benefit from a scatter market fattened ...
- Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2
Research Intelligencer, Joe Mandese - Friday, May 22, 2020
Here's a preview of the new CTV market share estimates, thanks ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, T ...
- CTV Share Of Digital Ad Video Impressions Holds Steady, Mobile/Tablet Video Share Grows
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Connected TV now has a leading 37% share of digital video ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platfo ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensi ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all ...
- CTV's Pandemic Performance Mixed So Far, But It's Now The Primary Video Screen
Advanced TV Insider, Karlene Lukovitz - Friday, April 24, 2020
OTT/CTV ad transactions declined about 14% over the course of March's ear ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity Rising
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Connected TV's 43% share tops mobile video impressions' 39% share for t ...
- Top U.S. Markets See Rising Streaming Viewing During Daytime Hours
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Streaming content viewing from 1-4 p.m. was up 74% to 87% t ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...