- Share Of CTV Video Impressions Down In First-Half 2020, Mobile App Use Climbs
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Connected TV video impressions continue to climb in the first half ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Q2 Video Views Up 64% In North America, 40% Globally; CTV Leads Growth
Video Insider, Karlene Lukovitz - Tuesday, August 18, 2020
CTV's share of video views is still small, but grew to ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV
Digital News Daily, Karlene Lukovitz - Monday, August 17, 2020
Forty percent of independents and undecideds don't subscribe to pay TV, b ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad Revenues
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $8 ...
- Daily Video Time On TV-Connected Devices Surpasses An Hour
Advanced TV Insider, Karlene Lukovitz - Friday, August 14, 2020
Daily average time spent on TV-connected devices has grown by 20 minut ...
- Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%
Television News Daily, Wayne Friedman - Friday, August 7, 2020
The Trade Desk continues to see strong results from CTV ad dea ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall f ...
- COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential
Video Insider, Karlene Lukovitz - Tuesday, August 4, 2020
COVID has slowed mobile video ad-spend growth somewhat, but all signs poi ...
- What VENN Launch Means For Gamers And Advertisers
Digital News Daily, - Tuesday, July 28, 2020
For its August 5 launch, VENN will be featured for free ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU station ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
Advanced TV Insider, Karlene Lukovitz - Friday, July 17, 2020
Connected TV consumers are widely on-board with accepting advertising to get mo ...
- DoubleVerify Intros Viewability Proxy Metric For CTV
Digital News Daily, Karlene Lukovitz - Friday, July 17, 2020
Solution provides insight into viewability via core CTV completion metrics. ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- CTV Ad Fraud Study IDs Early Warning Signs
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Improper site IDs and outdated operating systems are among suspicious signals th ...
- Connected TV Grabs The Moment
TV Watch, Wayne Friedman - Tuesday, July 14, 2020
But don't forget about mobile video viewing. Many believe it hasn't reach ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, July 10, 2020
The agency's group director weighs in on what matters most now a ...
- This Is Not About The Facebook Boycotts -- It's About Your Chance To Test And Learn From It
Digital News Daily, Kevin VanValkenburgh - Tuesday, July 7, 2020
Boycotting Facebook ads is a tough decision, but one that brands increasing ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumer ...
- New Ecommerce Shoppers Plan To Continue After Pandemic: Study
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
And they plan to increase their frequency. The biggest boom has be ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Samsung Ads says its TV set and device owners are spending mo ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
The first quarter saw a 161% increase in CTV fraud vs. ...