The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have at least one connected TV device, according to Leichtman Research Group.
This includes built-in Smart TV interfaces, stand-alone streaming devices -- Roku, Amazon Fire TV, Chromecast, or Apple TV -- as well as connected video game systems and Blu-ray players.
The group says this is up from the 74% level in in 2018; 57% in 2015, and 24% in 2010.
Roku and Amazon Fire TV are leaders in connected TV-- each with around 40 million, according to those companies.
The level of 80% estimated by Leichtman would mean that around 96 million have at least one CTV device. Leichtman says there are 400 million connected TV devices in U.S. TV homes -- up from 250 million four years ago. Sixty-four percent have three or more devices – 4.1 devices per connected TV household.
Leichtman says 25% of adults watch video on a TV through a stand-alone device, while 20% watch on an Internet-enabled Smart TV app, 11% watch via a connected game system, and 3% watch via a connected Blu-ray player
Leichtman says 40% of adults in US TV households watch video on a TV via a connected device daily, versus 29% in 2018, 12% in 2015, and 1% in 2010.Results are based on a survey conducted in April-May 2020 of about 2,000 adults ages 18 years and older, with a random sample of respondents weighted to best reflect the demographic and geographic makeup of the U.S., comprised of 1,200 online and about 800 via phone calls, with a statistical margin of error of +/- 2.2%.