- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
MAD, Steve McClellan - Wednesday, March 8, 2023
The production house will remain based in London under its existing bra ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- CafeMedia Hires Two Former Dotdash Meredith Execs
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Marla Newman and MaryRay Lombardo are joining CafeMedia in top sales positi ...
- You Bought The T-Shirt, Now See The 'Stranger Things' Play
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Netflix is breaking new ground for streaming service extensions, again. ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Middle-Most Message: Where To Put CTAs In Videos
Email Insider, Ray Schultz - Wednesday, March 1, 2023
Email capture forms have been creeping from the front to the midd ...
- Folloze Launches ChatGPT Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new offering allows B2B brands to create content for every digit ...
- CNET Retools Its AI Content Process
Publishers Daily, Ray Schultz - Sunday, February 26, 2023
An earlier test resulted in factual errors in AI-generated articles. ...
- Global Streaming Sports Content Costs To Climb 64% To $8.5 Billion In 2023
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
Ampere estimates sports content costs will constitute 21% of streamers' overall conte ...
- TikTok Launches Beta Mode Of New Creator Fund In U.S.
Digital News Daily, Colin Kirkland - Monday, February 20, 2023
The Creativity Program, available in beta in France and Brazil, is n ...
- Baseball Teams' Local TV Revenue Issues: Streaming Concerns? Player Salary Cuts?
TV Watch, Wayne Friedman - Monday, February 20, 2023
While sports has received a lot of attention in terms of val ...
- Live-Streaming Platform Caffeine Adds 16M MAUs, New Original Content
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Twitch competitor Caffeine has increased its monthly active users from 3 milli ...
- Opera Expands Use Of AI Into Browser And Services
Data & Programmatic Insider, Laurie Sullivan - Monday, February 13, 2023
Lin Song, co-CEO of Opera, believes now is the time for browse ...
- North Carolina Criminal Libel Law Likely Unconstitutional, Appeals Court Says
Digital News Daily, Wendy Davis - Friday, February 10, 2023
A North Carolina law that criminalizes "derogatory" statements about political candidates like ...
- Google Expands 'Prebunking' In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- TikTok's New 'Promote' Options Help Brands Boost Organic Content
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Four new tools in the Promote ad feature are designed to he ...
- Hootsuite Workbook, Integrations Aim To Help Social Marketers With 'Writer's Block'
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
A Hootsuite survey found that a third of its social-marketer customer cit ...
- Amazon Upped 2022 Content Spend 28% To $16.6B
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
$7B went to Amazon Originals, live sports and licensed third-party video conten ...
- The Creative Foodchain: Hybrid Work Is Most Popular, But Approvals Slow Things Down
Email Insider, Ray Schultz - Monday, February 6, 2023
On average, it takes eight days to get a piece of creati ...
- Guest Articles And Video Are The Most Popular Content Forms: Study
Publishers Daily, Ray Schultz - Sunday, February 5, 2023
Podcasts are the second-most utilized online content form, company reports. ...
- AI Tools To Help Marketers Create Content
Around the Net in Email, Ray Schultz - Friday, February 3, 2023
AI writing and design tools are being widely promoted as aids ...
- Tool Is Launched To Drive QR Code-driven Content
Publishers Daily, Ray Schultz - Wednesday, February 1, 2023
Publishers are being offered a tool for publishing QR Code-led interactive content.&nbs ...
- OpenAI Tool Now Detects AI-Generated Text
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 1, 2023
OpenAI has launched a tool it believes can distinguish between human-written and AI-generated tex ...
- Justice Department Should Urge SCOTUS To Review Social Media Laws, Group Says
Digital News Daily, Wendy Davis - Tuesday, January 31, 2023
"Social media companies are now facing an existential question: does the Fir ...
- This Year's Lions Festival To Feature 'Creative Impact' Content Stream
Mediapsssst, Richard Whitman - Tuesday, January 31, 2023
The main idea is that with questions about the macroeconomic picture loomi ...