- The Simple Truth About Storytelling
Media Insider, Kaila Colbin - Friday, November 23, 2018
If you want people to share your story, it has to ...
- TV Production Outlays Climb To $100 Billion
TV Watch, Wayne Friedman - Tuesday, November 20, 2018
Why spend so much money on original premium content? To fuel n ...
- FCB's FuelContent Expands To Asia
MAD, Larissa Faw - Friday, November 16, 2018
To start, the Asia operation will have resources and staff based ...
- Issuu Launches Apple News Channel, Creates Custom Content For Publishers
Publishing Insider, Melynda Fuller - Thursday, November 15, 2018
"We're managing the content across the Apple News channel so it's ...
- Snap Losing Nick Bell, VP of Content
Around the Net In Digital, Gavin O'Malley - Monday, November 12, 2018
Nick Bell, Snap’s VP of content, is leaving the company. “Bell’s departu ...
- PathFactory Integrates With Sigstr To Drive B2B Email Content
Email Marketing Daily, Ray Schultz - Friday, November 9, 2018
The arrangement between PathFactory and Sigstr will allow both firms' clients ...
- Google Should Rethink Censorship Policies, EFF Says
PolicyBlog, Wendy Davis - Thursday, November 8, 2018
"YouTube's moderation of Prager University's content was faulty on many accounts, b ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- Five Things That Make Good Email Newsletters Stand Out
Around the Net in Email, Ray Schultz - Wednesday, November 7, 2018
Many brands fail to pay much attention to email newsletters. Here a ...
- RootsRated Media Changes Name To Matcha
Email Marketing Daily, Ray Schultz - Thursday, November 1, 2018
The firm helps small teams serve data-driven content, it says. ...
- BuzzFeed Launches 'Goodful' Product Line With Macy's
MAD, Larissa Faw - Thursday, October 25, 2018
Instead of aligning with a traditional agency, BuzzFeed will develop creative internal ...
- Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'
MAD, Larissa Faw - Wednesday, October 24, 2018
The new content platform will be rolled out to more than 2,2 ...
- Skyward And TrackMaven Merge
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Content marketing firm Skyward has merged with TrackMaven. The firms say use ...
- Battle Over Negative Reviews On Yelp Could Go To Supreme Court
Digital News Daily, Wendy Davis - Tuesday, October 23, 2018
A California lawyer wants to be able to force Yelp to remo ...
- Study: Brands Are Turning Away From Gated Content And Web Forms
Email Insider, Ray Schultz - Wednesday, October 24, 2018
Too many firms still rely on forms and slow follow-up emails ...
- The Content-To-Context Disconnect
MAD, LaToya Christian - Monday, October 22, 2018
Some of the best content in today's landscape is provocative, expressive a ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them ...
- MSG Networks Ups Their Game, Adds New Complex Shows
TVBlog, Fern Siegel - Monday, October 15, 2018
Complex's digital shows are hits -- and MSG wants a piece ...
- Katzenberg's NewTV Streaming Service Is Named Quibi
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Quibi will have multiple tiers of service, similar to Hulu. There wi ...
- Persado Enhances Platform With Storytelling Capability
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Persado says it can produce custom narratives in email and other chann ...
- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...
- Sports Content Startup Heed Raises $35M
Digital News Daily, Alex Weprin - Friday, October 5, 2018
The company says it will use the cash infusion to bolster i ...
- B2B Sales Road Has Grown More Long And Winding: Study
Email Insider, Ray Schultz - Friday, October 5, 2018
B2B buyers face many challenges, both external and internal, Showpad reports. Go ...
- Digitent Debuts B2B Content Mapping Tool
Email Marketing Daily, Ray Schultz - Tuesday, October 2, 2018
A new service from Digitent allows firms to map stages in t ...
- Parse.ly Introduces Attention Platform Currents, Measures User Time With Content
Publishers Daily, Sara Guaglione - Wednesday, September 26, 2018
The platform allows publishers to see what people in specific markets a ...