- New Chomps Campaign Targets Busy Women
CPG Insider, Sarah Mahoney - Friday, July 31, 2026
In the race to win the better-for-you protein category, the brand thin ...
- Beyond, C4 Pushing Proteins That Sparkle
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2026
Beverage brands keep finding new functional formulas to keep up with America ...
- Nutrition Shake Brand Builds Awareness As It Shifts Into CPG
Pharma & Health Insider, Les Luchter - Saturday, July 25, 2026
Kate Farms, which began by providing formulas for infants and tube-feeding patient ...
- Hated Hydration Breaks Allow Coke To Take FIFA Victory Lap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 28, 2026
The company says World Cup campaign helped fuel a 5% gain ...
- New CMO Aims To Make Gimme Seaweed A Lifestyle Brand
CPG Insider, Sarah Mahoney - Friday, July 24, 2026
How Sara Mendez Bermudez is turning what she learned at SC Johns ...
- Cohen's Campaign To Free Ben & Jerry's -- And What It Means For Brand Purpose Everywhere
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2026
The ice-cream icon's co-founder dishes about what went wrong with Unilever a ...
- Kraft Heinz, Disney Announce 'Landmark' Alliance
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 21, 2026
The alliance will introduce new menu items, guest experiences and product offerin ...
- Coffee Mate Gets Your 'Situation-Sip'
Marketing Daily, Sarah Mahoney - Monday, July 20, 2026
Nestle's creamer knows this summer's lineup is all about flings, not sticki ...
- Conagra CEO Nails It: We're Raising Prices, And Yes, We'll Lose Sales
CPG Insider, Sarah Mahoney - Friday, July 17, 2026
New chief hopes 14% increase in ad spending can help remind stressed-o ...
- Mike And Ike Get Personalities -- And A Kenan Thompson Assist
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2026
The "SNL" star directs the retro candy brand's first national campaign, aim ...
- Yours And Mine: Twisted Tea Debuts Divisible 12-Pack For Late-Summer Divorce Season
Marketing Daily, Teresa Buyikian - Wednesday, July 15, 2026
The specially designed pack, in Twisted Tea's original hard iced tea flavo ...
- Liquid I.V. Swings Into Summer With Spider-Man' Collab
Marketing Daily, Teresa Buyikian - Tuesday, July 14, 2026
Spot stars the film's Jacob Batalon,who says "Liquid I.V. is the he ...
- Seventh Generation Tosses Keke Palmer Into The Laundry Basket
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2026
The Unilever-owned brand's new CMO is expanding the campaign to another "Don ...
- Ranch Dressing Steals World Cup Spotlight
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, July 11, 2026
International World Cup fans are so obsessed with the condiment, the T ...
- The Macallan Didn't Cast a Celebrity. They Cast a Story.
Brand Insider Podcast, Erin Everhart - Friday, July 10, 2026
We sat down with Valerie Marks, Marketing Director for The Macallan ...
- Gas Prices Bite Into Pepsi's Snack Sales
CPG Insider, Sarah Mahoney - Friday, July 10, 2026
As it costs more to fill up, U.S. consumers are cutting ba ...
- Artisanal Wines Debut In U.S., Ads Highlight Regional Craftsmanship
MAD, Fern Siegel - Wednesday, July 8, 2026
The ecological winery is championing innovation and sustainability. ...
- Walmart's Price Cuts Get A Presidential Assist
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2026
Trump claims credit for the retailer's summer rollbacks -- a reversal fr ...
- AI Is Coming For CPG Marketing, But First It Has To Escape The Pilot Program
Research Intelligencer, Rob Williams - Wednesday, July 8, 2026
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcom ...
- What's 'Perfectly Unreasonable'? Maker's Mark Bar On Aspen Mountaintop
Marketing Daily, Teresa Buyikian - Monday, July 6, 2026
Brand aims to bring "elevated bourbon hospitality to extraordinary locations." ...
- Soccer Stinks: Febreze, Trevor Noah Tackle Boot Room Fumes
Marketing Daily, Sarah Mahoney - Monday, July 6, 2026
The P&G brand is betting FIFA frenzy will bring 47 million n ...
- How General Mills Hopes To Win America's Grocery Crisis
CPG Insider, Sarah Mahoney - Thursday, July 2, 2026
By cutting $3 billion and investing in innovation and marketing, the compa ...
- Lysol, Actor Jesse Tyler Ferguson Kick Off 'Address The Mess Day'
Marketing Daily, Les Luchter - Wednesday, July 1, 2026
Lysol designates July 5 clean-up day, so July 4 is free f ...
- Singer, Actress Miley Cyrus Gets Barbie Treatment
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 30, 2026
Cyrus is a Barbie fan herself and has a collection of on ...
- Catnip Or Kryptonite: For Brands, Red, White & Blue Is Both
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2026
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Bran ...
- Similac's 'Love Without Measure' Fights Social Media Pressure On Parents
Marketing Daily, Les Luchter - Wednesday, June 24, 2026
To counter pressure to be "perfect," campaign calls on moms and da ...
- Guess Which Brand Helped Toast the Eiffel Tower's Opening in 1889
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
This iconic cognac house helped celebrate the Eiffel Tower's opening in 18 ...
- NFL Great Gronk Gets 'Focus' And 'Sleep' In Ryde: Campaign
Marketing Daily, Les Luchter - Monday, June 22, 2026
Sleep is the latest product from Ryde:, which markets supplement shots ...
- Forget ChatGPT, Pritchard Gives Cannes The Best Answers From ChatPG
MediaPost Live, Joe Mandese - Tuesday, June 23, 2026
Sight gag aside, P&G's Marc Pritchard made a salient point with h ...
- Gen Alpha Insights: Teen Boys Are AI's Early Beauty Adopters
Marketing Daily, Sarah Mahoney - Friday, June 19, 2026
New research from Ulta Beauty uncovers the surprising tech behavior of tee ...