- TheraTears Launches Water-Filled Eye Drops Campaign
Marketing Daily, Les Luchter - Tuesday, August 19, 2025
Campaign visuals, inspired by nature photography, include depictions of water refractions, wat ...
- SheaMoisture Goes '10 Toes Down' On Authenticity
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The Unilever-owned company is celebrating its rebrand season with culture, curls, communi ...
- Taylor's Tangerine Dream Has Marketers In A Hue Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 15, 2025
United Airlines, Netflix, Olive Garden, and even X are going orange, provi ...
- Dietz & Watson's New Pitch: Four Generations, Zero Fillers
CPG Insider, Sarah Mahoney - Friday, August 15, 2025
The new campaign focuses on four generations of deli meat -- becau ...
- Shining A Light On The Everyday Magic Of This Yoobi Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 13, 2025
How do you go from lugging around a giant camcorder as ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Parents Pinch Pennies On Lunch, Still Prefer Packing It
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Kraft Heinz's Lunchables bets on nostalgia and "cool" factor in first maj ...
- Beyond Meat Shrinks Name To 'Beyond' As Sales Slide, Layoffs Hit
CPG Insider, Sarah Mahoney - Friday, August 8, 2025
Company bets rebrand and a full reset can counter misperceptions as plant-bas ...
- For Your Inner Baby: Breast-Milk-Flavored Ice Cream
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 6, 2025
Ice cream's release is timed to coincide with the launch of Frida ...
- With 'We Speak Pork,' Smithfield Woos Younger Carnivores
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2025
The company's first major campaign in three years aims to reignite bra ...
- Actor Josh Hutcherson Joins Hill's 'Clear The Shelters' Campaign
Marketing Daily, Danielle Oster - Tuesday, August 5, 2025
The campaign promotes pet adoption and fostering throughout the month of Aug ...
- Toothpaste Up, Supplements Down: OTC Marketer Haleon Reports
Marketing Daily, Les Luchter - Saturday, August 2, 2025
Haleon's Advil lost share in its battle with Kenvue's Tylenol. The company ...
- SNAP Cuts Threaten CPG Sales -- And Millions of Families
CPG Insider, Sarah Mahoney - Friday, August 1, 2025
Walmart, Conagra, and General Mills face high exposure. But for food sta ...
- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Maru-Hi Taps 'Love Island USA's' Ariana Madix For Latest Campaign
Marketing Daily, Teresa Buyikian - Wednesday, July 30, 2025
Madix stars in Suntory's social and online promotion for the launch ...
- 'The Whole Darn Arm' Launches -- Don't Forget The Hammer
Marketing Daily, Les Luchter - Tuesday, July 29, 2025
Campaign message: "You can depend on the Arm & Hammer brand ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat
CPG Insider, Sarah Mahoney - Friday, July 25, 2025
The sustainable seafood brand's latest campaign skips the protein pitch and hea ...
- IBgard Promotes Supplement With Yoga Video
Marketing Daily, Les Luchter - Wednesday, July 23, 2025
Company partnered with fitness coach Katie Austin to develop Peppermint Power Flo ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Kraft Heinz Might Be Uncoupling
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 22, 2025
One of the fallouts of a "conscious uncoupling" will be the marketi ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- IPG Reports Declining Q2, Touts Future 'Agentic' Products -- Starting Today
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2025
Media was the biggest drain in a declining quarter, but Interpublic ...
- Chips Ahoy Tests Its Limits -- With Help From 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The legacy brand is using the Netflix collab to get weird, wi ...
- Nestle's Vital Pursuit Targets Detroit With Guerrilla Campaign
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2025
Campaign for what the brand is calling the first and only GLP-1-friend ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- Siggi's Yogurt Will Pay You $5K To Use Vacation Days
Marketing Daily, Sarah Mahoney - Wednesday, July 16, 2025
The new campaign, on the heels of Lactalis' $2.5 billion acquisition ...
- Hiya! Moana, Other Disney Princesses, Help Sell D2C Kids' Vitamins
Marketing Daily, Les Luchter - Monday, July 14, 2025
Five-year-old Hiya differs from other kids' vitamins companies by being a subscription-on ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...