- Butt Naked: New Chip Recipes Signal Pepsi's Snack Shake-Up
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
What the Simply NKD Doritos and Cheetos launch signifies for a streamlin ...
- S. Pellegrino Enters Into Multiyear Global Partnership With Ferrari
Marketing Daily, Danielle Oster - Thursday, December 11, 2025
The Nestle-owned Italian mineral water brand is promoting the deal with luxu ...
- Uncorked- An Unconventional Path For This HSP Brands Founder & CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 11, 2025
Jessica Kogan wants women to tune out the naysayers and trust themselve ...
- Alex Cooper's Unwell Hydration Rebrands, Expands Into Energy Drinks
Marketing Daily, Danielle Oster - Wednesday, December 10, 2025
The "Call Her Daddy" podcast host is promoting the new product li ...
- How Hi-Chew Is Becoming Gen Z's Favorite Sweet Risk
Marketing Daily, Sarah Mahoney - Monday, December 8, 2025
With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinve ...
- Pringles Turns Keychain Culture Into Share Growth
CPG Insider, Sarah Mahoney - Friday, December 5, 2025
Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once Y ...
- Glad, Oscar The Grouch, Team Up In Trash Lovefest
Marketing Daily, Les Luchter - Thursday, December 4, 2025
The Clorox brand's "Don't Get Mad, Get Glad" tagline is revived wi ...
- Liquid I.V. To Make Super Bowl Debut
Marketing Daily, Les Luchter - Wednesday, December 3, 2025
The commercial will be a "wake-up call" to America that "your dehydrati ...
- The Pepsi Challenge Is Expanding In 2026
Marketing Daily, Danielle Oster - Wednesday, December 3, 2025
One version will pit Pepsi Wild Cherry Zero against Coke Cherry Ze ...
- Zyrtec's 'No FOMO Fall' Targets Outdoorsy Allergy Sufferers
Marketing Daily, Les Luchter - Tuesday, December 2, 2025
Campaign was designed to "empower" allergy sufferers to enjoy season without fe ...
- Coca-Cola, Grand Marnier, Kellanova, Bobbie, Just Ice Tea Lead Insights at our CPG Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, December 2, 2025
At our CPG Brand Insider Summit in Santa Barbara, leaders from Coca-Col ...
- From Basket To Behavior: Causal Data Identifies CPG Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, December 1, 2025
What if CPG marketers had technology to identify and track purchases f ...
- Mucinex Chills Out In 3D At Grand Central Station
Marketing Daily, Les Luchter - Friday, November 28, 2025
An interactive 20-foot by 20-foot mural launches the brand's Clear and Co ...
- Kraft Mac & Cheese Declares 'Mac Friday' With John Mulaney
CPG Insider, Sarah Mahoney - Wednesday, November 26, 2025
The new "Best Thing Ever" campaign uses 65 blue boxes and ...
- M'm! M'm! PR Nightmare! Campbell's Lands In Soup As Exec Bashes The Poor
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 26, 2025
The tech executive was caught mocking the company's products, poor people a ...
- Thanksgiving Thinking: Heinz, Knorr's, Costco Get Creative
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 25, 2025
CPG giants look to shake up America's most traditional holiday. ...
- IPG Study Reveals Legacy Brands Losing Agentic Commerce War
Media 3.0, Joe Mandese - Wednesday, November 26, 2025
The findings, from a just-released Interpublic report, recommend established CPG brands ne ...
- Genexa Says 'Word of Mom' Recommends Its Kids' Medicines
Marketing Daily, Les Luchter - Monday, November 24, 2025
In one spot, a mom asks her group chat what to ...
- Matzo Meets Vaginal Health Supplements On Category Disruption Panel
Marketing Daily, Les Luchter - Sunday, November 23, 2025
The Matzo Project is "the first competitor to the American Matzo mark ...
- Chips Ahoy! Finds Sweet Spot with Stranger Things
Brand Insider Podcast, Erin Everhart - Friday, November 21, 2025
Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joi ...
- Ferrero, Godiva Chase Bigger Holiday Moments
CPG Insider, Sarah Mahoney - Friday, November 21, 2025
Chocolate icons lean into holiday magic -- one with a "Raise ...
- See's Candies Breaks Out 'The Good Stuff' For A New Generation
Marketing Daily, Sarah Mahoney - Wednesday, November 19, 2025
The beloved West Coast brand uses relatable holiday truths to rekindle nostalg ...
- 'Letting Cardi Be Cardi': Behind Bobbie's Baby Formula Campaign
Marketing Daily, Les Luchter - Tuesday, November 18, 2025
The rap star's "confidence and unapologetic nature is exactly how we sh ...
- With Football Shapes, Ritz Plans A Super Bowl Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 19, 2025
The Mondelez brand is headed back to the Big Game with ...
- Necessaire's GM of Digital on Balancing Retail, D2C, and Leveraging Creator Partnerships Authentically
Brand Insider, Barbie Romero - Tuesday, November 18, 2025
Calvin Lammers discusses why DOOH played a key role outside Sephora store ...
- What Marketers Can Learn From Backlash To Coke AI Ads
Marketing Daily, Danielle Oster - Saturday, November 15, 2025
"Even sophisticated AI animations can appear cold or impersonal if they overshad ...
- Kind Bets On a Kinder America
CPG Insider, Sarah Mahoney - Friday, November 14, 2025
The bar brand dives deep into "kindness fatigue" to reboot its missi ...
- Grillo's Builds a National Pickle Day Playbook
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2025
The No. 2 refrigerated pickle brand doubles down on IRL events a ...
- Nerds Heads Back To The Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2025
As gummy candy keeps biting into chocolate's turf, Gen Z's favorite clust ...
- Uneasy Feasts: Thanksgiving Meets Its Hunger Games Moment
Marketing Daily, Sarah Mahoney - Monday, November 10, 2025
Brands built on images of plenty now face a season defined ...