- Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' Image
Marketing Daily, Steve Ellwanger - Tuesday, July 20, 2021
Suit alleges Cohen would never promote marijuana because he has never us ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Sensodyne Celebrates National Ice Cream Day Sunday
Marketing Daily, Les Luchter - Friday, July 16, 2021
Sensodyne Rapid Relief says brushing with the brand twice daily for thr ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-Missable
Brand Insider Podcast, Steve Smith - Friday, July 16, 2021
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
CPG Insider, Steve Ellwanger - Friday, July 16, 2021
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as t ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare
Marketing Daily, Les Luchter - Tuesday, July 13, 2021
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, h ...
- Philip Morris Takes Heat For Acquisition Of Lung-Health-Remedy Provider
Marketing Daily - Top of the News, Steve Ellwanger - Monday, July 12, 2021
UK-based Vectura, purchased for $1.2 billion, makes respiratory drug inhalers for conditio ...
- Family That Cleans Together... Finds Bathroom Usually Dirtiest One In House
Marketing Daily, Les Luchter - Sunday, July 11, 2021
Arm & Hammer's "Baking Soda Showdown" sweepstakes invited parents to choose roo ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Some CPG Brands Rate High In LGBTQ Allyship
CPG Insider, Steve Ellwanger - Friday, July 9, 2021
Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standou ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Tech-Led Innovation Will Be Key To Post-COVID Bounce
Marketing Insider, Oliver Wright - Thursday, July 8, 2021
Physical retail will still be a key part of strategies, but ...
- 'Space Jam: A New Legacy' Mashes Into Candy Crush
Marketing Daily, Les Luchter - Friday, July 2, 2021
The Warner Bros. invasion represents the largest branded takeover in Candy Crush ...
- Delta-8 THC Is Wildly Popular -- But Is It Legal?
CPG Insider, Steve Ellwanger - Friday, July 2, 2021
A sister cannabinoid to Delta-9 THC -- the psychoactive element of marijua ...
- Jinx Goes Direct-To-Dog With Scented 'Barkboard' Placements
Marketing Daily, Steve Ellwanger - Thursday, July 1, 2021
Mini-billboards in Los Angeles and New York City, which "encourage pups ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some ...
- Alka-Seltzer Pushes For National Recovery Mocktail Day
Marketing Daily, Les Luchter - Tuesday, June 29, 2021
Bayer says July 5 would be great time to use recipes f ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visual ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- Clif Wants The World To Move -- And To Move The World
Brand Insider Podcast, Steve Smith - Thursday, July 1, 2021
Post-pandemic ad campaigns are trying to thread the needle - find wa ...
- Sounds Of Success: Coke Scores High In Brand Audio Rankings
CPG Insider, Steve Ellwanger - Friday, June 25, 2021
Last year, audio became more important for brand identity and customer experien ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger Beer
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- Tide Tackles Dirty Laundry In Outer Space
Marketing Daily - Top of the News, Les Luchter - Thursday, June 24, 2021
Major challenges for what P&G termed "off-earth laundering" include ingredient safety a ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- Bob Evans Farms Riffs On A Year of Comfort Fooding
Brand Insider Podcast, Steve Smith - Friday, June 25, 2021
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Eva ...
- Gold Bond Takes On Moist Body Parts
Marketing Daily, Staff Writers - Thursday, June 17, 2021
A 60-second anthem spot called "Euphemisms" was deemed by the company "t ...