- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention
Marketing Daily - Top of the News, Les Luchter - Monday, August 16, 2021
"We know context often influences viewer engagement, and certainly this ad ...
- Target Launches Private Label Pet Food
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 12, 2021
Target is launching Kindfull, a private label cat and dog food, ...
- Comet's Josephine The Plumber Dies
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 12, 2021
Child star Jane Withers, who achieved a second burst of fame ...
- Report: Product Attributes More Important Than Brand Names
CPG Insider, Steve Ellwanger - Friday, August 13, 2021
Hartman Senior Vice President Shelley Balanko explains why it's not just t ...
- 4 Ways To Win In The New Age Of Digital CPG Consumers
Marketing Insider, Oliver Wright - Friday, August 13, 2021
Rapid digitalization.has shifted not just the end-consumer shopping experience, but the who ...
- Acne Insecurity Gets Visible Again As People Venture Out
Marketing Daily, Les Luchter - Wednesday, August 11, 2021
In a poll of adults and teens spearheaded by skin treatment compan ...
- Reintroducing The Illy Brand You Already Know
Brand Insider Podcast, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know i ...
- Simple Mills' First National Campaign Touts 'Nutrient-Dense' Snacks
Marketing Daily, Steve Ellwanger - Thursday, August 5, 2021
Ad focuses on people "getting things done that they want to g ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
MediaDailyNews, Joe Mandese - Friday, August 6, 2021
Toilet paper and paper towels remain the most coveted items, as U. ...
- Crown Royal, Clorox Go Smoking For Labor Day
Marketing Daily, Les Luchter - Wednesday, August 4, 2021
Crown Royal launches grilling products that smoke whiskey flavor, while Clorox's Hardwo ...
- Next Big Cannabis Trend: Beverages?
Around the Net In Brand Marketing, Phyllis Fine - Monday, August 2, 2021
The cannabis industry is "struggling to boost a potentially lucrative market th ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Are Detergent Pods Pollutants? Plastic Oceans International Vs. American Cleaning Institute
Marketing Daily, Les Luchter - Monday, August 2, 2021
Study say pods leak untreated PVA into the environment; ACI claims t ...
- P&G Sales Soar As Retiring CEO Extols Marketing Spend
Marketing Daily, Les Luchter - Sunday, August 1, 2021
"We're improving the efficiency of our advertising investments, bringing some media planni ...
- Ever-Evolving Milk Category Feeling Its Oats
CPG Insider, Steve Ellwanger - Friday, July 30, 2021
"Oat has become the new darling for plant-based milk substitutes," Innova Mark ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut ...
- Campbell's Soup Cans Are Redesigned
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 27, 2021
For the first time in 50 years, Campbell’s venerable soup cans a ...
- Striking Frito-Lay Workers Call For Product Boycott
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 22, 2021
Striking Frito-Lay workers say they want more concessions before heading back in ...
- Happy Egg Co. Cracks Open Category With Digital Egg Hunt
CPG Insider, Steve Ellwanger - Friday, July 23, 2021
Packaging QSR codes aim to give egg buyers "a whole world spill ...
- White Castle CMO's Ingredients For Breaking Barriers: Curiosity, Collaboration & Doing One's Homework
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Ly ...
- Nabisco Olympics Spots Champion Togetherness, Diversity
Marketing Daily, Steve Ellwanger - Wednesday, July 21, 2021
Scheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version ...
- Bayer Takes A Topical Swing With AleveX Launch
Marketing Daily, Les Luchter - Monday, July 19, 2021
Entering the world of Bengay, Vicks VapoRub and Tiger Balm, Bayer h ...
- Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' Image
Marketing Daily, Steve Ellwanger - Tuesday, July 20, 2021
Suit alleges Cohen would never promote marijuana because he has never us ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Sensodyne Celebrates National Ice Cream Day Sunday
Marketing Daily, Les Luchter - Friday, July 16, 2021
Sensodyne Rapid Relief says brushing with the brand twice daily for thr ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-Missable
Brand Insider Podcast, Steve Smith - Friday, July 16, 2021
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
CPG Insider, Steve Ellwanger - Friday, July 16, 2021
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as t ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare
Marketing Daily, Les Luchter - Tuesday, July 13, 2021
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, h ...