- Study: Marketers Are Being More Careful With Their Language
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Brands want to avoid offending consumers in the current climate, Phrasee repo ...
- Welcome Emails Pull The Best Click-to-Open And Purchase Rates: Study
Around the Net in Email, Ray Schultz - Tuesday, August 16, 2022
Welcome emails produce the best click-to-open and first purchase conversion rates, ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- Advertising Luminary John Hegarty Presents 'The Business Of Creativity'
Mediapsssst, Richard Whitman - Thursday, August 4, 2022
Hegarty's on-line course starts in September. He has long held the vi ...
- Writer Argues: Don't Do Stories Full Of 'Numbers Soup'
Around the Net in Email, Ray Schultz - Tuesday, August 2, 2022
Too many writers are producing leads with a “long sentence clotted wi ...
- Benchmark Email Offers Product To Help Brands Create Emails
Email Marketing Daily, Ray Schultz - Wednesday, August 3, 2022
Marketers can write or correct emails with simple inputs, the firm cla ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- How To Streamline Email Production
Around the Net in Email, Ray Schultz - Monday, August 1, 2022
Brands are hampered by inefficient email processes that leave teams feeling tire ...
- The Time Machine: The Best Hours For Sending Marketing Emails
Email Marketing Daily, Ray Schultz - Friday, July 29, 2022
B2B and B2C marketers agree on the best times to send marketi ...
- Creative Templating Platform Lucidpress Rebrands As Marq
Email Marketing Daily, Ray Schultz - Wednesday, July 27, 2022
The Marq platform allows firms to deliver content to their audiences on-bran ...
- Creators Can Now Earn Ad Revenue From Licensed Music In Facebook Videos
Digital News Daily, Colin Kirkland - Monday, July 25, 2022
The new Music Revenue Sharing initiative will invite creators on Facebook ...
- Forrester Report Picks Leaders In Marketing Creative And Content Services
MAD, Steve McClellan - Monday, July 25, 2022
The report, by Forrester principal analyst Jay Pattisall, identifies what it cal ...
- Meta Launches New Small Business Support Program
Digital News Daily, Colin Kirkland - Thursday, July 21, 2022
On Wednesday, Meta announced the launch of its Small Business Studios, whi ...
- 'Rick and Morty' Creator Announces More NFT 'Krap"
Digital News Daily, Colin Kirkland - Wednesday, July 20, 2022
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens ...
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
Digital News Daily, Colin Kirkland - Wednesday, July 13, 2022
Meta has partnered with Monkeypaw Productions to create and launch a multi-wor ...
- 'USA Today' Targets Gen Z And Millennials With Video
Publishers Daily, Ray Schultz - Wednesday, July 13, 2022
30-second spot by Schafter Condon Carter says, "The point is...getting to t ...
- Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities
MAD, Fern Siegel - Friday, July 8, 2022
Findings reveal stakeholders struggle to understand the value proposition and the ne ...
- Vanilla Websites: Consumers Can't Tell One Ecommerce Site From The Other
Email Insider, Ray Schultz - Thursday, July 7, 2022
Brands are becoming homogenized and not providing unique functionality, Future Commerce repo ...
- Ogilvy New York Taps Kluin As Chief Creative Officer
MAD, Fern Siegel - Wednesday, July 6, 2022
Menno Kluin was ranked the 15th-most awarded CCO in the world f ...
- Cadillac Partners With Killer Mike
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2022
The spot aims to "celebrate bold, brilliant and bespoke musical pioneers a ...
- Ogilvy NY Taps Dentsu's Kluin For CCO Duties
People on the Move, Steve McClellan - Tuesday, July 5, 2022
Ogilvy today announced that Menno Kluin has been named Chief Creative Officer for Ogil ...
- Prudential Selects McCann As Its New Creative Agency
MAD, Steve McClellan - Friday, July 1, 2022
Prudential has an in-house creative unit which will collaborate with McCann ...
- Honda Launches 'Hondaverse' On Twitch
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
The HR-V is an aspirational vehicle positioned as the gateway of t ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- Scardaccione Named ScienceMagic.Inc's Global Chief Creative Officer
MAD, Fern Siegel - Thursday, June 23, 2022
She will work closely with the company's Science, Magic and Experience tea ...
- Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
MAD, Steve McClellan - Wednesday, June 22, 2022
The second Grand Prix was a Brand Experience & Activation Lion. Awar ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- Litmus Launches Marketplace And New Email Builder Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
The changes allow email senders to activate integrations from one location, t ...